Offerwall ads are a form of in-app advertising where users are presented with a selection of tasks, such as watching videos, completing surveys, registering for an account, or downloading other apps. In return for completing these tasks, users are rewarded with various in-app incentives like currency, extra lives, or points. This advertising format serves a dual purpose: it actively engages users by offering tangible rewards and simultaneously aids in the monetization of the app.
How Do Offerwall Ads Work?
Offerwalls resemble an in-app mini-store or marketplace, where users can choose from a range of tasks. These ads are strategically placed in high-traffic areas within the app, like the menu or store, or they pop up at moments when users are most likely to need the rewards. The choice of tasks and rewards can vary between iOS and Android platforms due to different policy restrictions.
Benefits of Using Offerwall Ads
- Monetization of Non-Paying Users: Offerwalls enable developers to earn revenue from users who may not otherwise make in-app purchases.
- Increased Engagement and Retention: By providing rewards that enhance the user experience, offerwalls can keep users engaged and encourage them to return to the app.
- Positive User Experience: Unlike traditional ads, offerwalls put users in control, allowing them to choose if and how to engage with the ads.
- High eCPM: Offerwalls can generate high effective cost per mille (eCPM), making them a lucrative ad format for developers.
Challenges with Offerwall Ads
- Network Limitations: Some ad networks may not support offerwall formats, limiting creative options.
- iOS Restrictions: Apple’s policies restrict certain types of offers, limiting the effectiveness of offerwalls on iOS devices.
- Risk to In-App Purchases: There’s a balance to be struck in offering rewards without discouraging users from making in-app purchases.
Maximizing Offerwall Revenue
To optimize offerwall ads, developers should focus on segmentation, ensuring the offerwall matches the app’s user experience, regularly updating tasks, timing the offers effectively, and conducting A/B testing to determine the most effective incentives.