Mobile app analytics includes the scope of must-do tracking and analysis activities marketers perform after launching the app to the market. The operations are aimed at evaluating app performance and understanding how users interact with the product, what features they like and what should be modified to enhance user experience.
Analytics for apps allows a product owner and a delivery team to collect and analyze essential metrics related to product usage and gain insight into user behavior. The results help a company reconsider product functionality to provide a better user experience and build a more efficient marketing strategy to attract new users.
When applying mobile app analytics, the team can answer the following impactful questions:
Here is a small list of some basic mobile app analytics metrics:
Learn more about mobile app conversion rates
To get a return on the app development investment, a company should conduct a preliminary product analysis by setting up mobile app analytics. This helps gather essential app metrics and make winning decisions on a large scale.
By calculating the marketing investment cost and income, companies can assess the most important business metric, ROI (return on investment), and determine whether expenditures into product development and promotion are worth it.
With automatic app analytics tools, it’s also possible to define core traffic sources and understand which marketing strategies perform best. Collecting user behavior data helps dive deep into what customers need, allowing devs to personalize user experience and implement in-demand solutions, thereby, increasing retention and conversion rates.
Using automated app analytics software, companies can track all important business metrics and get data-driven insights into their app’s performance. Choosing a specific app analytics platform appears to be a challenge sometimes due to a misunderstanding with its data and functions. Marketers tend to avoid the use of app analytics losing their potential value and advantage. At this point, you should know the key and deep linking features of an app analytics tool and the level of support it has to offer. Moreover, an awareness of your individual app needs should be considered as well.
With an understanding of the typical app analytics world, we can proceed with selecting a leading mobile analytics platform that provides dynamic and essential tools, metric tracking and simplified SDKs that benefit your application.
SplitMetrics solutions and services are designed to help customers make data-driven decisions in both AppleSearchAds and App Store Optimization with the A/B testing platform we provide. Want to try it out – schedule a demo with us!