Apple Ads Benchmarks H1 2022 • SplitMetrics

Apple Ads is one of the most effective and promising mobile ad channels today. Many mobile developers realize it but don’t know how to make the most of it, and we handle this challenge with SplitMetrics Acquire and in-house expertise.

We bring in more AI tech and market insights into mobile UA and analytics, including through our real-time benchmark dashboard and reports. This enables mobile market's biggest players to meet their business needs and get outstanding results with Apple Ads at scale.
Max Kamenkov
CEO at SplitMetrics

What’s Inside?

We’ve analyzed 15 App Store categories and 61 Apple Ads markets to deliver average Apple Ads cost and conversion metrics:

TTR, CR, CPT and CPA for the most popular app categories
Statistics across Apple Ads countries & regions (CPT, CPA, TTR, CR)
Cost trends: CPT and CPA overall trends, trends for top app categories and most popular Apple Ads markers
Quarter-over-quarter changes in TTR, CR, CPT and CPA

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Real-Time Apple Ads Benchmark Dashboard

Data-driven insights for strategic decisions in one place

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Babbel scaled Apple Ads with SplitMetrics

“I’ve found SplitMetrics Acquire to be the most user-friendly and reliable tool to manage Apple Ads campaigns, save time and enhance the whole process via elaborate automation rules. The SplitMetrics Acquire team listen attentively to feedback and continuously improve the product to stay on the cutting edge.”

Sylvain Gauchet
Senior Manager, Growth & Mobile Marketing at Babbel

Spark Networks reduces CPA & increases ROAS with SplitMetrics

“Automated rules saved us a great amount of time for the optimization of our Apple Ads campaigns. Thanks to the rules, we were able to decrease the CPAs, have an uplift of ROAS and increase the volume. SplitMetrics Acquire made our lives easier when it comes to pushing for more volume and optimizing the ROAS and CPAs.”

Ceyhun Kilinc
Performance Marketing Manager at Spark Networks

Aged Studio increases install rate by 27% with SplitMetrics

“The main secret to increasing efficiency and scaling with Apple Ads is to build the correct campaign structure, expand keywords and use automatic rules. SplitMetrics Acquire helps with all of this. Also, their patient training for users and smooth communication ensures that we take the most of both SplitMetrics Acquire and Apple Ads.”

Sinz Yang
UA manager at Aged Studio