The Complete Apple Search Ads Course

This course by SplitMetrics is among the best resources on Apple Search Ads and I found myself sharing it to many app developers to get them up to speed on the channel.

The course details all the levers of the platform auction, and explains well how to analyze data & what to change to optimize campaigns. I found it relevant both for beginners getting started and advanced practitionners. And it’s free! Definitely recommending it.

The course helped to get a better understanding of calculating our Goals.

I would recommend this to folks who are about to start advertising on ASA, as unfortunately, we don’t have many well-structured courses out there.

The course is great for beginners and more advanced marketers alike!

Each of the detailed and well-crafted lessons covers a different topic that help you advance your ASA strategy. It helped us to take our efforts to the next level and we’d totally recommend it!

First of all, your course is far more explicative than the Apple Search Ads documentation, even further to the basics.

The real plus is the suggestions and the strategies you propose to find keywords and to structure the account: something I’ve not found in the Apple Search documentation.

You’ve made an incredible job.

The first thing I like is that this course actually exists! I’m sure there’s a lack of Search Ads-related insights, guides, and best practices. This course is changing that.

IMO, the course covers almost all theory which is needed to start practicing with Apple Search Ads. It’s great for both onboarding new members of ASA teams, and to improve the skills of managers.

If you want to be an expert in ASA — this course is for you! The course is divided into logical sections that contain only practical and useful information. “Take it and do it.” We got a clear account structure. It is easy to manage, it is easy to scale to other countries and conduct any experiments. Often the ASA appears in paid courses, but the information is given only partially. This course is free and gives you much more knowledge.

I’m glad that I took the course & certification by SplitMetrics, It has leveled up my proffeciency in providing strategic suggestions and optimising existing ASA campaigns on behalf of my clients.

The course is really good and complete! It shows all the best practices and tactics. And I really like that at the end of this course I can check my knowledge in Apple Search Ads and get a certificate!

The Apple Search Ads course from SplitMetrics was a great opportunity for me to get to know the intricacies of campaign management for Apple Search Ads. Since Apple only offers a few options for ad campaign optimization, it is all the more important to be able to work effectively with structured keyword lists. The semantic-based approach, which I learned in SplitMetrics ASA course, I am now successfully using in our Appstore advertising campaign for Shadow Fight 3. Great course, thank you!