45 Hilarious Mobile Marketing Memes You Can’t Resist Sharing
Anastasiya Starovoytova
Anastasiya Starovoytova 
Want to get a slice of mobile marketing memes? Then solemnly swear that you’re up to no good first!
This is a joke, of course. We’re happy to break the meme bread with all app marketers out there.
Mobile marketing is a serious business, and the whole industry is changing pretty fast, so the challenge of keeping up with it is real. Good thing there’s a surefire way to ease stress and have a few laughs — just take a look at relatable app marketing memes!
For this blog post, we cooked up our own memes as well as listed some well-known gems of the digital age. Prepare to die — of laughter, of course.
You’re entering dangerous territory. Proceed with caution: best marketing memes for the mobile industry are coming to make you collapse in laughter.
Mobile user acquisition is hard, and we do our best to win the audience over and leave the competition far behind. The intense nature of the activity has a lot of room for incredible victories and… well, meme ideas.
Some nasty things (disrupting all mobile marketing plans) can happen even to the best of us.
There are circumstances beyond mobile marketers’ control.
Well, at least these novelties can be a great meme generator for jokes even Gen Z will appreciate!
The latest trends and events, indeed, can be a powerful tool in the most unpredictable situations…
And, like it not, you have to use them to create buzz around your business.
The good news is that multichannel marketing remains familiar turf: it’s still a headache!
So the only thing we can do here is to cope with it and carry on.
Keyword research is a great example of succeeding despite all obstacles. What can be more heroic than finishing a quest with many unknowns? No wonder that the image below is a viral meme!
The best marketing memes are related to hitting the goals UA managers try so hard to achieve. A great conversion rate and a huge increase in app installs is something we all dream about.
Shame that this dream can be as elusive as a slippery fish you’re pursuing with bare hands…
Another pain turned into a meme idea is all about Apple Search Ads. UA managers tend to spend a lot of time getting data from the channel into Excel charts. The good thing is that you can easily solve this issue with SplitMetrics Acquire.
Another fun joke about Apple Search Ads is one more example of original content by SplitMetrics. During App Growth Week, we had a session about custom product pages, and a particular group of the audience in the chat started wondering what the abbreviation “CPP” means. One of the answers prompted us to create our own memes!
If you’re a user acquisition manager and take part in brainstorming ideas for creatives, you know exactly what kind of hilarious things can emerge here (especially in casual mobile games). Advertising for apps can be bizarre — in a sense, that an ad feels like a soap opera TV show or a British royal family’s drama.
The advertising for mobile games can also be quite misleading from time to time (ah, the things you do for growing the user base…).
No wonder that some users don’t want to engage with this type of content. Let’s hope they are not your target audience!
App store optimization has a fun side of its own. From coming up with outstanding creatives to A/B testing, this domain boasts of a great potential for meme ideas. Let’s explore them all!
The best jokesters around are your own teammates. They can inspire lots of meme concepts, even if they have had no intention for it in the first place. Here’s an example:
Dear junior ASO Managers, you’re the life of the party, and we’re happy to see you learning by doing. Keep it up!
Another app marketing meme is connected to the common issue of listening to an unsolicited advice from coworkers — even those that have zero ASO experience:
And if you take their recommendations closely to heart, the product page will get an unforgettable makeover:
At least it’s better than a situation where you have to put the app’s feature on the screenshots in the nick of time:
ASO practitioners are as creative as UA managers are. Often, they come up with some unusual concepts for their apps’ product page — and the results of this activity can end up being a hilarious meme:
Let’s be honest: standing out from the crowd on the app stores is a challenge. The competition can be ruthless and even steal your original content ideas to dress their product pages:
What can you do? Hurt them back with a meme!
After all, it’s a true shame that people can’t make creatives on their own. Especially, with all the AI tools out there that can be used to create memorable icons…
… or many great designs of screenshots you can save to use as reference points:
For ASO managers, it’s difficult to have people really understand the scope of your work. The worst thing is that they believe that ASO is like SEO. What a sacrilege!
It’s impossible to find a funnier task than seasonal campaigns. When they begin, all ASO managers get a chance to unleash their creativity into the world.
As a result, lots of relatable memes pop around. It’s hard to resist them during holidays like Halloween…
… or Thanksgiving:
App marketers come up with so many brilliant ideas, so it’s hard to find the best icon or screenshots. This is the time when you have to turn to A/B testing… and app marketing memes about it.
Going in blindly is a big mistake, but people still tend to make it — which is a great occasion for a hilarious meme:
To ensure your choice is the best one, always run an A/B test first to validate your concepts. With SplitMetrics Optimize, you’ll definitely become a true testing scientist like the one on the meme below:
Many app marketers find humor in the daily struggles of their profession, and we decided to create a wealth of marketing memes describing the daily life of our peers.. From memes about dealing with low conversion rates to the joys of seeing a successful campaign take off, these memes offer a lighthearted look at the often-stressful world of app marketing, and serve as a reminder that even the toughest days can be made a little brighter with a good laugh.
What’s the most important relationship you can have within your company? Definitely the one with a CFO.
If you manage to achieve the impossible task of getting along with your finance team, you still have a chance to see your efforts sinking like Titanic after the collision with an iceberg. In this case, the iceberg’s name is Recession:
Ah, and then you’re asked about the ROI:
Your CFO isn’t the only one who doesn’t understand what you do. Apparently, your family also has no clue!
If you survived Thanksgiving, you now need to get through Black Friday. Thankfully, there’s a playbook for subscription apps helping you achieve some of your app marketing strategy goals!
Sometimes the daily grind of an app marketer looks like a high-stakes action movie about espionage — because, yes, we spy on competition and look forward to sabotaging their marketing efforts!
Mobile marketers are also a great cast choice for a superhero movie. They can multitask and run several apps simultaneously:
Besides, app marketers also boasts of a great load of patience:
Besides, this profession allows you to develop a pretty unique skillset:
So, how are your community-building efforts going?
And what about the effectiveness of your meetings?
In this industry, It’s really important to handle unpredictable situations with grace and creativity:
Any advertising is a high-paced industry where you need to deliver amazing results and viral content that will shake the Internet. However, mobile advertising is even harder as you have to engage with a user with a really short attention lifespan… and even shorter patience:
No wonder that there are so many funny memes about mobile advertising:
And yes, memes about typos are relatable here as well:
So, you’ve come so far, made one content marketer happy, and, hopefully, enjoyed the selection of funny memes (feel free to share them and even pass to younger generations, we need to bring more app marketing memes to the masses!).
Overcoming new challenges is much easier when you can be ironic about them. For this reason, SplitMetrics’ team encourages you to absorb app marketing memes and use them in your daily life. After all, it’s a low effort way to have fun and connect with peers.
A healthy dose of humor can help you and your team look at some issues, such as app marketing campaigns or internal communication, from another angle. What’s more, a hilarious meme is a great way to promote your own app and build a community around it — so it’s always a good idea to dedicate some amount of your time to them.
