NEW in SplitMetrics Acquire: App Intelligence Dashboard

We’re excited to introduce App Intelligence, a powerful new feature in SplitMetrics Acquire to help you track app and keyword performance. Whether you want to refine your strategy, analyze competitors, or manage ad spend, App Intelligence gives you the data you need.

Key Features of App Intelligence

App Intelligence gives you a clear view of paid keyword performance, competitor rankings, and ad strategies for data-driven decision making. 

• Comprehensive Keyword Insights: Gain access to all paid keywords associated with any app. 
• Competitor Analysis: Get the scoop on your competitors’ rankings in search results, their top Apple Search Ads keywords, and Share of Voice (SOV).
• App Performance Overview: Unlock insights into estimated ad spend, downloads, and top competitors. 
• Storefront & Apple Search Ads Competitor Data: Get the full picture of leading markets and Apple Search Ads competitors to tailor your campaigns for specific regions.
• Customizable Keyword Data: Export keyword data, filter key metrics, and analyze search popularity, organic rank, and other insights to optimize your marketing strategy.

App Intelligence is packed with detailed insights and data tools to help you get the most out of your app marketing strategy. Below, we break down the key sections you’ll find inside this feature and how they can help you.

App Information: Get the Essentials at a Glance

This section provides a quick snapshot of the app’s basic information, allowing you to get a clear sense of its market presence.

• Title & Icon
• Developer
• Category Ranking
• App Store Rating
• In-App Purchases
• App Store Link

These key details help you quickly assess the app’s performance and relevance.

Total Summary Widget: Analyze Key Performance Metrics

The Total Summary Widget gives you a high-level overview of an app’s performance in Apple Search Ads. These insights help you understand an app’s reach, spending, and competitive positioning.

• Estimated Spend: The estimated amount the app has spent on Apple Search Ads in the last full month.
• Estimated Downloads: The number of downloads driven by Apple Search Ads over the past month.
• Paid Keywords: The total number of keywords used in Apple Search Ads for the selected market.
• Top Apple Search Ads Competitors: A list of the top five competitors based on shared keywords and Share of Voice.

With these insights, you can quickly gauge an app’s advertising impact, budget efficiency, and competitive standing in the Apple Search Ads channel.

Storefronts by Estimated Spend: Optimize Regional Performance

This widget provides insights into the top storefronts where an app is investing in Apple Search Ads.

• Storefronts are sorted based on Estimated Apple Search Ads Spend.
• You can easily view information about a certain storefront. 
• You can compare different storefronts to identify high-performing regions.

Use this data to identify key markets, allocate budgets effectively, and refine your regional ad strategies for maximum impact.

Keyword Dashboard: Track Keyword Performance With Ease

The Keyword Dashboard is one of the most valuable tools in App Intelligence. It provides a detailed breakdown of keyword performance, giving you the insights needed to refine your app’s discoverability.

• Keyword
• Keyword Type 
• Search Popularity
• Organic Rank 
• 5-Day Share of Voice (SOV)
• Top 10 Apps by SOV 

Additional metrics like keyword translation, brand protection, relevance score, organic results, and impression volume can be customized in the column settings. 

You can also  apply filters and sorting options to refine your view by keyword, search popularity, organic rank, or Share of Voice.

Crosslinking Insights

App Intelligence works seamlessly with other SplitMetrics Acquire features like CPP Intelligence. 

When analyzing a keyword in the Keyword Dashboard, you can hover over it to access the CPP Intelligence data. This feature helps you see which competitors are using the same keyword for their custom product pages. Voila! Now you have a powerful way to uncover competitor strategies and optimize your keyword strategy.

Ready to get the intel on your competition and see how your app ranks against them? Start using App Intelligence in SplitMetrics Acquire.