SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

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Apple Ads

5 Apple Ads Myths Debunked

18 Jul 2022

Downloads

ASO

ASO Must Read: Download the eBook

11 Jul 2022

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ASO, Apple Ads, Cases

Rockbite Games: Apple Ads & Increased Organic Traffic

7 Jul 2022

Video

ASO

Live App Growth Point on July 21: How to Trigger App Growth

6 Jul 2022

Article

ASO

App Store Optimization on the App Store and Google Play: Differences & Tips

27 Jun 2022

Article

Apple Ads, Product Updates

Apple Ads Updates & SplitMetrics Acquire Role

24 Jun 2022

Video

ASO

App Growth Panel: Mobile Growth in 2022

23 Jun 2022

Article

News

Apple’s WWDC22 Insights: from iOS 16 to SKAdNetwork 4.0

15 Jun 2022

Article

News

SplitMetrics Is Sponsoring MAU Vegas. Let’s Meet Offline!

2 Jun 2022

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App Growth Talks

App Growth Talks: Niels Beenen on Mobile Attribution Challenges

18 May 2022

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News, Product Updates

Building the Future of Mobile Marketing

12 May 2022

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News, Product Updates

SplitMetrics Announces New Brand

11 May 2022

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