SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

AI, ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Article

Apple Ads

Apple Ads Benchmarks 2019 by 16 App Store Categories

20 May 2019

Article

Apple Ads

How to Start with Apple Ads: Use Cases, Account Settings

26 Apr 2019

Article

ASO

What's a Good App Conversion Rate for an App Store Page?

10 Apr 2019

Article

Apple Ads, Cases

InnoGames Case Study: 22.5% More Profit with SearchAdsHQ

10 Apr 2019

Article

Apple Ads, Product Updates

SearchAdsHQ supports 46 Extra Apple Ads Storefronts

28 Mar 2019

Article

App Growth

Comparing the Most Popular Mobile User Acquisition Channels

14 Mar 2019

Article

A/B Testing

Mobile A/B Testing: Statistical Significance and Confidence Level

2 Mar 2019

Article

Apple Ads, Cases

Verv Case Study: ASA Statistics Reinforced with Post-Install Events

1 Mar 2019

Article

Apple Ads, Product Updates

Adding Transparency to Apple Ads - New Discrepancy Metrics

31 Jan 2019

Article

ASO

Apple App Store Guidelines: Requirements for All Page Elements

17 Jan 2019

Article

Apple Ads, News

Apple Ads 2018: What Was Changed?

2 Jan 2019

Article

Apple Ads, Product Updates

Graphic Visualization of Your Apple Ads Performance

27 Dec 2018

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