Question: How to Choose a Mobile App Marketing Agency?

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Wondering how best to choose a mobile app marketing agency?

Want to know what services app marketing agencies usually offer?

We’ve talked to Gabe Kwakyi, a founder of the mobile app marketing agency Incipia, to find out when it’s a right time to outsource app marketing to an agency, how agencies do mobile marketing and what they do to avoid miscommunication with clients.

Make sure you’ve read Gabe’s interview before signing the agency on.

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Hobnob Growth Engineer: SplitMetrics Completely Altered our Company’s Trajectory

Over the course of 5 months, Hobnob (an app that helps people create professional-looking event invitations and distribute them via text message) used SplitMetrics to restore and improve their app store conversion rate, which was declining due to a recent rebrand. Hobnob was then able to apply these learnings across their inbound traffic channels which lead to an increase in top-level app growth.

Furthermore, Hobnob used SplitMetrics’ email collection feature to test each portion of their Android listing while the app was still in development. This ensured an optimized Android listing on launch day and an email list of extremely qualified users, which translated into a 60% conversion rate to download in the Android app’s first month on the app store.

Ashwin Kiran, Growth Engineer at Hobnob is sharing these and other insights with us in our interview.
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Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

App Viral Marketing: 5 Marketing Hacks Behind the MSQRD’s Viral Success

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MSQRD App Screenshot

Making your mobile app go viral in a store and determining people to share it with their friends is a holy grail of every publisher. The importance of achieving viral success skyrocketed due to ever-increasing advertising cost. Moreover, people don’t find ads that trustworthy. Yet, when a friend shares a new mobile app, walls of prejudice fall down and downloads boost.

The MSQRD app experienced explosive growth thanks to impressive viral sharing with friends. As a result, Facebook acquired Masquerade (the company behind this viral photo and video filter app) for an undisclosed amount in March this year.

The 3D mask technology will be used in live video within Facebook app, which Mark Zuckerberg introduced at F8 conference. I caught up with Eugene Nevgen, the CEO of Masquerade and co-founder of SplitMetrics, an app store optimization platform, while he was in San Francisco for F8.

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Case Study: How to double your app downloads just by changing the app icon, by Per Haglund

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Per Haglund is an entrepreneur, expert product manager and independent developer of great apps for kids. Today he shares a story of how he does Google Play optimization and A/B tests icons. Per claims that adopting a culture of continuous experimentation and A/B testing will always surprise you with powerful results.


A while ago I built a jigsaw puzzle app – Super Puzzle. Designed for small children, it had sweet cartoon graphics and simple, yet intuitive interface. To polish the game I acquired professional translations for my App Store listing and crafted an appropriate promo image.

The game is free, and I did everything I could think of in terms of ASO. The conversion rate (the percentage of users who buy the IAP to unlock all the puzzles) was relatively high compared to some of my other applications. It is about 2.5% for the US in recent years, sometimes getting higher.

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What makes a perfect app store page for a game – An Interview with Jero Juujärvi, user behaviorism expert and marketing consultant.

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Jero Juujärvi is the founder of Acquire, Engage and Monetize blog and has worked as a game designer for Nitro Games. He is very much into behaviorism and ways to market, engage and monetize users in apps and games.


SplitMetrics asked Jero about how to create a converting app store page for a game.
SplitMetrics: What are the core steps you take before launching a game? What do you start with?
Jero Juujärvi: Research > Lead Generation > Testing

I start doing marketing by means of research and community building way before the game has even reached pre-production phase.When I have the earliest concept of how the game should look and feel like, I start doing customer research similarly to

When I have the earliest concept of how the game should look and feel like, I start doing customer research similarly to learn marketing practice. The key is not to dig out the whole internet, but to find enough interest among different niche player segments. The interest should be large enough that you make at least $1.000.000 from the game. The goal to keep focused on is “Why would my target audience pay for this”. Many game developers get distracted in production/after-production phase and forget to check if the game provides great value for the target audience.

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How to Grow App Organically on the App Store and Google Play

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SplitMetrics got a chance to speak with Steve P. Young, the host of AppMasters podcast and the founder of Pixel Happy. We discussed how developers can craft a perfect product page for their app on the Apple App Store and achieve organic downloads growth.  

SplitMetrics: What are the key factors developers should consider to trigger app downloads growth within their app store optimization activity?

Steve P. Young: App store optimization is tailoring your Apple App Store presence for downloads. Developers should have the right keywords in the app name, description, and your keyword field. App’s icon is to be really engaging and screenshots on your Apple app store page should tell the right story to iPhone users.

One of the biggest mistakes app developers make is not focusing on the Apple App Store presence. Normally, iPhone app developers get all the keywords right, but their icon and screenshots leave much to be desired. It makes sense to start with these two elements optimizing the entire Apple App Store presence. Run a mobile A/B test to understand which layouts trigger app’s conversion growth in the store.
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Key App Store Optimization Techniques: How to Get Profitable Users Cheaply

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Many quality apps fail to gain traction, trigger downloads, and generate returns in rapidly changing app store environment. Anthony Hurtado realized it thanks to his experience in leading BizDev for Latin America’s largest mobile gaming company and launching a mobile ad network.

So, he decided to help app publishers get the right app store users and convert more downloads to dollars via Mobile Yield Strategies. We managed to talk to Anthony about app store optimization (ASO) and mobile marketing tips.

SplitMetrics: Hi Anthony, thanks for your time. It is always great to have an ASO expert sharing his insights. Let’s start with a warm-up question – What is ASO?

Anthony Hurtado: ASO is any organic and non-paid effort that leads to app downloads and higher ranking in app stores.
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How to Save Money Adjusting App Marketing Activities with ASO

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The world of mobile apps keeps evolving, thousands of new apps debut in app stores each year triggering fierce competition for customers.  Mobile app publishers have to perfect their marketing strategies in this fight for app downloads. Our guest author Timur Taepov from app marketing agency JustForward.co shares how mobile app companies can integrate ASO with regular marketing activities to minimize costs and create a solid customer base.

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