App Store Search Benchmarks and Tips on Improving Ranking

SplitMetrics App Store search benchmarks

It’s no secret that if you want to hit organic traffic jackpot, you should pay closer attention to optimization of your app listing in the App Store Search. Indeed, Apple claims that 65% of App Store downloads come from search queries. Ignoring this fact is an act of folly which may cost your app thousands of lost users.

To fend off organic traffic losses, we collected the most important App Store Search benchmarks and tips on improving your ranking in this post.
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ASO checklist

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