— Max Kamenkov, CEO at SplitMetrics
We aim to provide innovative technology, tools and insights to mobile developers and marketers, to help them scale with Apple Search Ads and grow their app businesses. That’s why we continuously analyze data, release benchmarks and constantly enhance our solution for Apple Search Ads automation and effective management.
This report includes average Apple Search Ads benchmarks based on the aggregate data from SplitMetrics Acquire (formerly SearchAdsHQ) for H2 2021.
We’ve analyzed 15 App Store categories and 61 Apple Search Ads markets to deliver average Apple Search Ads cost and conversion metrics:
Download this report to keep abreast of top trends in your niche, improve marketing KPIs and grow your app.
This report covers Search tab ads average TTR, CR, CPM, CPT, CPA.
Get 2021 TTR, CR, CPT & CPA for App Store categories and countries.
Get 9 lessons on account structure, optimization, KPIs, scaling campaigns.