The report covers average Apple Ads CPT, CPA, TTR and CR – overall, by categories and by countries. Find out Apple Ads trends for top App Store categories and most popular Apple Ads countries. Spot growth opportunities by comparing your performance with the latest Apple Ads benchmarks.
— Thomas Petit, Independent App Growth ConsultantSplitMetrics' ASA benchmarks give a fantastic perspective on trends on the App Store in general, and Apple's unique ad product in particular. In this latest edition, some significant shifts are highlighted for 2021.
This report includes average Apple Ads benchmarks based on the aggregate data from SplitMetrics Acqiure from January to June 2021.
We’ve analyzed 15 App Store categories and 61 Apple Ads countries to deliver average Apple Ads cost and conversion metrics:
Download this report to keep abreast of top trends in your niche, improve marketing KPIs and grow your app.
— Max Kamenkov, CEO at SplitMetricsIn 2021, Apple Ads is one of the most effective ad platforms that helps developers and marketers address users at the right time — anticipating their intent. Our mission is to help publishers optimize Apple Ads campaigns and make the most of this ad channel, that’s why we clearly understand the importance of benchmarks for the community.
This report covers Search tab ads average TTR, CR, CPM, CPT, CPA.
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