Best app marketing conferences for 2027 (and the rest of 2026)

App marketing conferences are industry events where UA managers, ASO specialists, growth leads and monetization teams meet to learn what works in mobile growth. They are one of the few places where you can talk to peers from other app companies, the ad platforms you buy from and the vendors, all in the same room.

In two days, you can hear how teams at Supercell, Peloton or Tinder run their campaigns. You can compare notes with someone who had the same ROAS problem last quarter. You can also meet the ad network and MMP teams you usually only see on calls.

Choosing where to go is takes some time. SplitMetrics tracked 171 app marketing, mobile gaming and ad tech events for the rest of 2026 and 2027, spread across 42 countries. They range from 100-person ASO meetups in Tbilisi to Web Summit’s 70,000 attendees in Lisbon. May, September and October alone hold 71 of them. Most app teams have the budget and time for two or three.

The best app marketing conferences for 2027 and the rest of 2026 are:

• MAU Vegas
• Business of Apps (London, New York, Berlin)
• App Growth Summit
• Pocket Gamer Connects London
• Growth Phestival
• Gamesforum London
• UA Society Summit
• App Growth Annual
• Mobidictum Conference
• Israel Mobile Summit
• Web Summit, for broader tech and marketing

Keep reading because you can download a full list of 150+ events with details of each below.

What are the best app marketing conferences for 2027 and the rest of 2026?

The best app marketing conferences for 2027 and the rest of 2026 are the events with a large or carefully selected audience of app marketers and a program built around UA, ASO, monetization and retention. Here is how the 11 conferences compare on timing, location and price:

Seven of the 11 still have a 2026 edition ahead:

• App Growth Summit Barcelona and Austin (15 and 28 October)
• Mobidictum Conference (7-8 October)
• UA Society Summit (8 October)
• App Growth Annual (21 October)
• Israel Mobile Summit (29 October)
• Web Summit (9-12 November)
• Business of Apps Berlin (12 November)

The table shows the next edition of each event. All dates and prices were checked on the organizers’ websites in September 2026.

1. MAU Vegas: the biggest app growth conference in the US

MAU Vegas (Mobile Apps Unlocked) is a three-day conference for people who build and grow mobile apps and games. It is the largest event in the US for app growth, retention and monetization teams.

• Next edition: 4-6 May 2027 (2026 edition: 19-21 May 2026)
• Location and venue: Bellagio, Las Vegas, US. The event moves from the MGM Grand for 2027.
• Who it’s for: UA and performance marketers, CRM and lifecycle leads, product managers, data teams and founders
• Size: 3,000+ attendees and 120+ exhibitors
• Companies you can meet: app and game teams from Supercell, Roblox, Electronic Arts, Scopely and Playtika, plus platforms such as Google, AppsFlyer, Adjust and OneSignal
• Price: free for app teams, after approval. Vendor passes are priced separately, and registration for 2027 opens in December 2026.
• Website: mauvegas.com

Why go to MAU Vegas?

MAU Vegas puts the most app marketers, ad platforms and measurement partners in one place in the US. If you want to meet your MMP, your ad networks and your peers in the same week, one trip to Las Vegas covers all three.

The program is built around four community tracks:

• Mobile business leaders
• Product, design and development
• Growth, acquisition and monetization
• Engagement, CRM and retention

The organizers review every registration to keep a balance between app teams and solution providers. App teams get in free once their registration is approved, which makes MAU Vegas one of the cheapest big conferences to attend.

The networking goes beyond the sessions. There is the Braindate lounge for peer roundtables, a Founders House, an event app for booking one-to-one meetings, and opening and closing parties. Google hosted the opening party in 2026, and AppsFlyer hosted the closing party.

SplitMetrics was a sponsor and exhibitor at MAU Vegas 2026 (booth 107) and has been part of the event since 2022. Come say hi at the next edition.

2. Business of Apps: three one-day app growth conferences in London, New York and Berlin

Business of Apps is a series of one-day app marketing conferences run by the Business of Apps media company. The events ran under the name App Promotion Summit from 2013 until 2025, when they were renamed Business of Apps.

• Next editions: Berlin (12 November 2026), London (22 April 2027) and New York (16 September 2027)
• Location and venue: Estrel Congress Center (Berlin), The Brewery (London), Midtown Manhattan (New York, venue TBA)
• Who it’s for: app marketing, growth, UA, ASO, product, CRM and monetization teams across ecommerce, fintech, health and fitness, games, entertainment, AI and travel apps
• Size: 1,200+ attendees expected in London, 1,000+ in Berlin and 500+ in New York
• Companies you can meet: brands such as Booking.com, Monzo, Skyscanner, H&M, Zalando, Peloton, NBCUniversal and The Economist, plus partners such as RevenueCat, Paddle, Moloco, AppTweak and Customer.io
• Price: free subsidized passes for app teams (limited, by application). Paid app passes cost £300-£450 in London, €300-€500 in Berlin and $500 in New York. Vendor passes cost £1,000-£1,950, €1,750-€2,000 and $2,500.
• Website: businessofapps.com/events

Why go to Business of Apps?

Business of Apps is built for non-game app growth teams. Most talks come from brand-side marketers, not vendors. In 2026, speakers included growth and product leads from Booking.com, H&M, Skyscanner, Trainline, Busuu and TapNation.

The London and Berlin editions each run eight content stages in one day:

• Main Stage
• Growth Zone, with workshops on ASO and Apple Ads
• User Acquisition Zone
• Retention & Revenue Zone
• The Boardroom
• The Verticals Zone
• App Talks
• Table Talks

The 2027 program covers AI-powered growth, retention, multi-channel user acquisition and revenue. UA sessions include privacy-first measurement, incrementality, web-to-app funnels and creative testing.

Pricing favors app teams. People in user-facing roles at an app can apply for a free subsidized pass, and paid app passes cost a fraction of vendor passes. Every ticket includes the networking app, which lets you see who is attending and book one-to-one meetings. The London prices above are launch prices, valid in September 2026, and they rise closer to the event.

With three cities a year, most app marketers in Europe and the US have a Business of Apps edition within a short trip.

SplitMetrics and App Radar have taken part in Business of Apps since 2021, when it was still called App Promotion Summit. The SplitMetrics team has exhibited and hosted meetings in Berlin, London and New York, and co-hosted the Mobile Mixer pre-party at the 2023 Berlin edition with Adjust, TikTok and Liftoff.

3. App Growth Summit: free, practitioner-only events in 12+ cities

App Growth Summit is a series of one-day app growth conferences held in about 12 cities a year across five continents. It has run since 2018 and describes itself as an invite-only, vendor-capped event series, with no expo hall.

• Next editions: Barcelona (15 October 2026) and Austin (28 October 2026). 2027 dates are not announced yet.
• Location and venue: 2026 cities were Los Angeles, New York, Tokyo, Istanbul, Paris, Berlin, São Paulo, London, San Francisco, Barcelona and Austin
• Who it’s for: app growth marketers, brand marketers responsible for a mobile app, and developers
• Size: 100-450 attendees per city. Berlin is the largest edition and the only one that runs two days.
• Companies you can meet: growth and marketing teams from The New York Times, Lyft, Supercell, Duolingo, Babbel, Vinted, Wolt and N26
• Price: free for people who work at an app, game or consumer brand, after you request an invite. Vendors and agencies can only attend as sponsors.
• Website: appgrowthsummit.com

Why go to App Growth Summit?

App Growth Summit brings the conference to you. Instead of one big flagship event, the series runs full-day editions in about 12 cities a year. Most app marketers can pick an edition close to home and skip the long-haul flight.

The room is made up of practitioners. Vendors cannot buy tickets, so most attendees work on the app side. To attend, you request an invite with your LinkedIn profile, and the organizers review each request.

The agendas cover the full funnel, with brand-side speakers. Sessions at the 2026 San Francisco edition included:

• “Apple Ads That Actually Scale”
• “The 56-Day Conversion Problem,” on how Varo finds early signals of valuable customers
• “11 Billion Puzzles Later: Inside NYT’s Games Business”
• A panel on AI, automation and measurement in UA with Supercell and Stillfront

Each edition ends with an after party, and the AGS Event Hub app helps you set up meetings during the day. Sessions are not live-streamed, so you need to be there in person.

SplitMetrics was a Platinum sponsor at App Growth Summit NYC 2026. Justin Trieu from SplitMetrics hosted a fireside chat with Babbel’s ASO manager on how Babbel runs lean, full-funnel growth, including where automation reduces manual Apple Ads work.

4. Pocket Gamer Connects London: the biggest games business conference in the UK

Pocket Gamer Connects London is a two-day games industry conference run by Steel Media, the publisher of PocketGamer.biz. It is the flagship of the Pocket Gamer Connects series, which also runs editions in San Francisco, Barcelona, Helsinki and other cities.

• Next edition: 18-19 January 2027 (2026 edition: 19-20 January 2026)
• Location and venue: The Brewery and the Barbican Centre, London, UK
• Who it’s for: game developers, publishers, UA and monetization teams, investors and service providers. Since 2026, the event also hosts the Apps Business Summit for non-game apps.
• Size: 3,000 attendees from 1,600 companies, 300 speakers and 30+ tracks
• Companies you can meet: King, Supercell, EA, Zynga, Duolingo and TikTok, plus sponsors such as AppLovin, AppsFlyer, Adjust and AppTweak
• Price: £108-£1,500, with early-bird discounts. Students get a discounted ticket.
• Website: pgconnects.com/london

Why go to Pocket Gamer Connects London?

Pocket Gamer Connects London is the first big games industry meetup of the year. It takes place in mid-January, when many teams set their UA and monetization plans for the year.

Mobile game marketers get several dedicated tracks. The 2026 program included:

• The Growth Track, on user acquisition and retention
• Audience Accelerator, on UA and marketing, with speakers from AppsFlyer and King
• Monetiser, on ad formats and in-app purchases
• Ad Insights, on in-game advertising
• Webstore Wizardry, on direct-to-consumer webstores
• Live Ops Landscape, with speakers from Supercell and King

The 2027 track list is not published yet.

Meetings are a big part of the event. Every ticket includes MeetToMatch, a platform for booking one-to-one meetings before the event, and attendees pre-booked more than 7,000 meetings in 2026. There are also investor sessions, publisher speed-matching, and two evening parties.

Non-game app marketers can join the Apps Business Summit on the same ticket. In 2026 it had speakers from TikTok, Booking.com and Duolingo.

Thomas Kriebernegg, General Manager of SplitMetrics Agency, spoke at Pocket Gamer Connects London 2025.

5. Growth Phestival: the conference with a full ASO stage

Growth Phestival is a one-day mobile growth conference in Berlin, run by the growth consultancy Phiture. It grew out of Phiture’s ASO Conference, which ran six editions before the event widened its scope to UA and retention.

• Next edition: mid-September 2027, dates TBA (2026 edition: 15 September 2026)
• Location and venue: Berlin, Germany. The 2026 edition took place at Birgit, a club and beer garden on the Spree.
• Who it’s for: app marketers, growth leads, product managers, founders and analysts
• Size: 320+ attendees, 30+ speakers and three stages
• Companies you can meet: marketing and growth teams from Tinder, PayPal, the NBA, the BBC, Zalando, Wooga, Omio and Taxfix, plus vendors such as RevenueCat, AppTweak and Airbridge
• Price: about €598 for a General Admission ticket (2026). General Admission is for brands with a consumer product. Vendor tickets are sold separately and in limited numbers.
• Website: growthphestival.com

Why go to Growth Phestival?

Growth Phestival is one of the few conferences where ASO gets its own stage. The day runs three parallel tracks:

• App Store Optimization
• User Acquisition & Paid Marketing
• Customer Retention, Engagement & Monetization

The content is practical and comes mostly from in-house practitioners and independent consultants. Sessions at the 2026 edition included:

• “Is GEO the new ASO?”
• “Tested AI workflows for ASO”
• “Don’t trust the green – a testing playbook for ASO”
• “Mobile UA – helps or ruins your organic?”
• “Apple Ads, advanced mode: more placements, more metrics, more ways to waste money”

Vendor access is limited on purpose, so most people in the room work on the app side. The ticket covers food and drinks for the whole day, and the program runs into an evening party at the venue. For a European ASO or growth marketer, it is a full day of tactics and peer networking in one city.

6. Gamesforum London: the mobile games conference for UA and ad monetization

Gamesforum London is a two-day conference on acquisition, retention and monetization for mobile games, co-located with Appsforum for non-game apps. Gamesforum also runs editions in Barcelona, Cyprus, Hamburg, San Francisco and Hanoi.

• Next edition: early September 2027, dates TBA (2026 edition: 7-8 September 2026)
• Location and venue: 155 Bishopsgate, London, UK
• Who it’s for: UA, monetization, product and creative teams at mobile game publishers and developers
• Size: 500+ attendees from 200+ companies, and 60+ speakers
• Companies you can meet: Zynga, Rovio, Stillfront, Kwalee, Boombit and Take-Two, plus platforms such as Moloco, Snapchat, Xsolla and PubMatic
• Price: £179-£249 (2026 prices: £179 super early bird, £199 early bird, £249 standard). Groups of three or more get 15-30% off. Passes are only for game publishers and developers. Service providers attend as sponsors.
• Website: globalgamesforum.com/london

Why go to Gamesforum London?

Gamesforum London focuses on the numbers side of mobile games: how to acquire players, keep them and monetize them. The program splits over two days:

• Day 1: creative, acquisition, and Games x Apps
• Day 2: monetization, retention and roundtables

Sessions at the 2026 edition included:

• “Signal Loss and Smarter Decisions: UA Measurement in the AI Era,” a panel with Snapchat
• “Playable Ads Playbook for 2027,” with Zynga, Boombit and Kwalee
• “Monetization as a Retention Multiplier: Rethink Your Ad Strategy”

Only publishers and developers can buy passes, which keeps the audience on the game side. It is also one of the cheapest paid events on this list, at under £250 for two days. The day ends with a drinks reception, and the roundtables on Day 2 give smaller groups time to compare notes.

If London does not fit your calendar, Gamesforum Barcelona (9-10 February 2027) and Gamesforum Cyprus (14-15 April 2027) follow the same format.

7. UA Society Summit: a one-day summit for UA practitioners in gaming

UA Society Summit is a one-day conference for user acquisition and ad monetization practitioners, run by UA Society, a not-for-profit community. The summit has run in London for more than 10 years.

• Next edition: 8 October 2026, 2027 TBA
• Location and venue: 30 Euston Square, London, UK
• Who it’s for: UA, ad monetization and growth practitioners at app developers and publishers, mostly in mobile games. The summit is only open to developers and publishers.
• Size: 200+ attendees (2025), one track with about 12 speakers
• Companies you can meet: UA teams from Supercell, Miniclip, Supersolid, KamaGames and Play Ventures, plus platforms such as AppsFlyer, Unity, Moloco and Adikteev
• Price: no published price. You apply for a ticket, and the organizers approve each application.
• Website: uasociety.events

Why go to UA Society Summit?

UA Society Summit is built for people who run UA every day. There is a single track, so everyone hears the same talks, and the content goes deep on performance marketing.

Sessions at the 2026 edition include:

• “The New UA Playbook: How a New Generation of Performance Companies Is Winning the Market” (AppsFlyer)
• “Usage of AI Agents for UA activities” (Lessmore)
• “Agentic Growth: Vector Insights into LTV and Custom Targeting” (Unity)
• “State of Mobile App Users Retention in 2026” (Adikteev)

The 2025 edition had talks from Supercell on testing and launching games and from Moloco on open-internet supply.

Because only developers and publishers can attend, the audience is small and made up of peers. The day ends with a networking reception and a quiz with prizes. Outside the summit, UA Society runs a Slack community and a knowledge base with past session recordings and slides.

8. App Growth Annual: a free conference for subscription app teams

App Growth Annual is a one-day app growth conference in New York, hosted by RevenueCat, the subscription platform for mobile apps. It is part of New York App Week, which also includes The Shippies awards for app teams.

• Next edition: 21 October 2026, 2027 TBA
• Location and venue: The Glasshouse, New York, US. Sessions are also streamed online.
• Who it’s for: app founders, product leaders, growth leads, marketers and operators, mostly at subscription apps
• Size: 350+ in-person attendees and 1,000+ online attendees in 2025
• Companies you can meet: growth and product teams from Babbel, Flo, Photoroom, DataCamp, Lingokids, WeWard and OneSignal
• Price: free. In-person seats are given by application, and online attendance is open to everyone.
• Website: appgrowthannual.com

Why go to App Growth Annual?

App Growth Annual is built around hands-on workshops rather than long keynotes. The 2026 program has 5 keynotes and 36 workshops, led mostly by practitioners and consultants. Workshops in 2026 include:

• “Apple Ads 2026, beyond the basics: what changed, what matters, and how to act on it”
• “Roast my ASO: your App Store listing, audited live”
• “Meta UA in 2026: what still works, what’s changed, and how scale changes the game”
• “Google Ads for iOS: how to make it work”
• “How AI is changing subscription app monetization”

The in-person room is selective. In 2025, more than 1,100 people applied for an in-person seat and 400 were approved. If you don’t get a seat, the online program is free, and keynotes are posted on YouTube after the event.

The day also includes one-to-one sessions with consultants, a game show called “Who wants to be a millionARR?” and an afterparty. The Shippies awards take place the night before, as part of New York App Week (19-21 October 2026).

SplitMetrics runs a workshop at App Growth Annual 2026. Julien Daver, Head of User Acquisition at SplitMetrics Growth Services, is hosting the online workshop “Make AI-generated ads that actually convert.” In 2025, SplitMetrics ran a workshop on TikTok ads.

9. Mobidictum Conference: Turkey’s biggest mobile games business event

Mobidictum Conference is a two-day games industry conference in Istanbul, run by the games media and events company Mobidictum. Turkey is one of the biggest mobile game publishing hubs in the world, and the conference brings together its studios, publishers and investors with international partners.

• Next edition: 7-8 October 2026, 2027 TBA
• Location and venue: Lütfi Kırdar Congress Center, Istanbul, Turkey
• Who it’s for: game founders, publishers, UA and marketing teams, developers, investors and service providers
• Size: 2,500+ attendees from 1,000+ companies and 65+ countries, with 125+ speakers (expected for 2026)
• Companies you can meet: Turkish studios and publishers such as Codeway, Rotatelab, Spektra, FOMO and Unico, plus international ad networks, publishers and investors
• Price: €49-€849 across four ticket tiers (€49, €179, €379 and €849). Game studios and publishers get 25% off, and teams of four or more get 15% off.
• Website: mobidictum.com

Why go to Mobidictum Conference?

Mobidictum Conference is the easiest way to meet the Turkish mobile games industry in one place. It also has plenty of content for marketers. Sessions at the 2026 edition include:

• “Organic Discovery Beyond the Store: ASO x GEO x SEO”
• “How Many Creatives is Enough?”
• “State of Rewarded UA: Budgets, Networks & ROAS Reality”
• “Beyond the Bid: The Hidden Economics of Scaling UA”
• “Why People Buy: The Psychology of web2app Funnels”

The 2026 edition adds a stage for apps, next to the games content.

Networking is well organized, with nine structured networking sessions, a Mobile World Mixer, an Executive Mixer and a main party. The entry ticket starts at €49, which makes Mobidictum one of the lowest-cost ways to reach a large games audience.

10. Israel Mobile Summit: mobile games UA and monetization in Tel Aviv

Israel Mobile Summit is a one-day conference on mobile games and apps in Tel Aviv, run by Mobile Summits. It has run since 2011, and all talks are in English.

• Next edition: 29 October 2026, 2027 TBA
• Location and venue: Expo Tel Aviv, Pavilion 10, Israel
• Who it’s for: UA, monetization and product teams at mobile game and app publishers, plus ad tech and measurement companies
• Size: 1,200-1,500 attendees and 50+ speakers
• Companies you can meet: Supercell, Playtika, CrazyLabs, Scopely, Playstudios, SciPlay and Papaya, plus AppsFlyer and INCRMNTAL
• Price: from 9990 ILS (standard ticket)
• Website: israelmobilesummit.com

Why go to Israel Mobile Summit?

Israel is home to some of the biggest mobile game companies, including Playtika, CrazyLabs and Moon Active. Israel Mobile Summit brings their UA and monetization teams into one room for a day.

The 2026 program includes panels on:

• The state of mobile games UA
• Game economy design
• Growing games from scratch
• Retargeting
• AI in mobile growth

The speaker list mixes large publishers such as Supercell, Playtika and Scopely with measurement companies such as AppsFlyer and INCRMNTAL. The evening before the summit, Xsolla hosts a networking event for attendees.

SplitMetrics co-hosted a morning meetup at Israel Mobile Summit 2023, together with YouAppi.

11. Web Summit: a general tech conference with a large marketing audience

Web Summit is a four-day technology conference in Lisbon, and one of the largest tech events in the world. It is a general tech and marketing event rather than an app conference, but mobile apps, AI and consumer tech are a big part of the program.

• Next edition: 9-12 November 2026, 2027 TBA
• Location and venue: MEO Arena, Lisbon, Portugal
• Who it’s for: founders, investors, tech executives, marketers and startups
• Size: 71,386 attendees from 157 countries in 2025, including 2,725 startups and 1,857 investors (as reported by Web Summit)
• Companies you can meet: Apple, Google, Meta, Microsoft, Amazon and Samsung, plus thousands of startups and investors
• Price: €809 for a general attendee ticket and €1,585 for VIP (2026 prices, excluding VAT). Startups can apply for startup packages, and women attendees can get discounted tickets through the Women in Tech program.
• Website: websummit.com

Why go to Web Summit?

Web Summit is the place for partnerships, fundraising and big-picture trends, not tactical UA. It has a dedicated Marketing Summit stage, with sessions such as “Machine-ready brands: A playbook for the Intelligence Age” (R/GA, 2026). The rest of the program covers AI, fintech, creators and consumer tech.

The size is the main reason to go. With about 70,000 people in one place, you can meet founders of new consumer and AI apps, investors and platform teams in the same week. Night Summit events across Lisbon and curated meetups make the evenings as busy as the days.

For app marketers who mostly need UA and ASO content, the events higher on this list are a better fit. Web Summit works best for growth leaders and founders who also handle partnerships or fundraising.

How do you choose which app marketing conferences to attend?

To choose which app marketing conferences to attend, start with what you want from the trip, then check the audience, the price and the timing. Most app teams can only go to two or three events a year, so each one should have a clear goal.

Here is how the events on this list match the most common goals:

Check who can buy a ticket

The audience matters more than the size of the event. Several conferences on this list keep vendors out of the delegate passes, so the room is mostly app and game teams:

• Gamesforum and UA Society Summit only sell passes to developers and publishers.
• App Growth Summit only lets vendors in as sponsors.
• MAU Vegas reviews every registration to balance app teams and vendors.

Use the free passes for app teams

Many app marketing conferences are free or cheap for people who work at an app. MAU Vegas, App Growth Summit and App Growth Annual are free for app teams after approval. Business of Apps offers a limited number of free subsidized passes. Of the 171 events SplitMetrics tracked, 48 offer some kind of free pass.

Plan the year by quarter

App marketing conferences cluster in spring and autumn. Here is how the 2027 calendar looks for the events on this list:

• Q1 2027: Pocket Gamer Connects London (18-19 January), Gamesforum Barcelona (9-10 February), GDC (1-5 March), App Growth Summit Los Angeles and New York (usually February-March)
• Q2 2027: Gamesforum Cyprus (14-15 April), Business of Apps London (22 April), MAU Vegas (4-6 May)
• Q3 2027: Gamesforum London (early September), Growth Phestival (mid-September), Business of Apps New York (16 September)
• Q4 2027: UA Society Summit, Mobidictum Conference, App Growth Annual and Israel Mobile Summit (usually October), Business of Apps Berlin and Web Summit (usually November)

For teams in Europe, most of these events fall between September and November. In the US, the main dates are MAU Vegas in May and the New York events in September and October.

Are app marketing conferences worth it?

App marketing conferences are worth it when the event matches your role and you arrive with your meetings already booked.

These habits make the biggest difference:

• Pick by audience, not by size. A 200-person summit full of UA managers can be more useful than a 70,000-person expo.
• Book meetings two to three weeks ahead. Most events on this list have a meeting app. Pocket Gamer Connects London uses MeetToMatch, and MAU Vegas and Business of Apps have their own apps.
• Use free app-team passes where you can. They make the trip cost mostly travel and time.
• Plan the follow-up before you leave. Write down what you want to test after the event, and share it with the team the week you get back.
• Watch the recordings when you can’t travel. App Growth Annual posts its keynotes on YouTube, and UA Society keeps session recordings for its community.

If you can’t travel, online events are a good start. SplitMetrics runs App Growth Week, a free online event with sessions on ASO, Apple Ads and app growth.

Which other app marketing events are also worth a look?

The 11 conferences above are the strongest picks for app marketers, but they are not the only good ones. These events are also worth a look, depending on your market and vertical:

The full list of 171 app marketing, mobile gaming and ad tech events is available as a free spreadsheet, with dates, timing, prices and a link to each event. Download the full list of app marketing conferences.

What else should you know about app marketing conferences in 2027?

Here are short answers to the questions app marketers ask most often when planning their event calendar.

What is the biggest app marketing conference?

The biggest app marketing conference is MAU Vegas, with 3,000+ attendees and 120+ exhibitors. The 2027 edition takes place on 4-6 May at the Bellagio in Las Vegas. App teams can attend for free after their registration is approved.

Which app marketing conferences are free for app teams?

Several app marketing conferences are free for people who work at an app or game company. MAU Vegas, App Growth Summit and App Growth Annual are free after approval. Business of Apps offers a limited number of free subsidized passes for app publishers. UA Society Summit has no published price and accepts developers and publishers by application.

What is the best conference for ASO?

The best conference for ASO is Growth Phestival in Berlin, which has a full stage dedicated to App Store Optimization. Business of Apps also runs ASO and Apple Ads workshops in its Growth Zone, and App Growth Annual has a live ASO audit session. SplitMetrics’ free online event, App Growth Week, also covers ASO.

What are the best conferences for mobile game marketers?

The best conferences for mobile game marketers are Pocket Gamer Connects London, Gamesforum London, Mobidictum Conference and Israel Mobile Summit. UA Society Summit is also a strong choice for UA managers in gaming. Each has sessions on user acquisition, ad monetization and live ops.

When do most app marketing conferences take place?

Most app marketing conferences take place in May, September and October. Of the 171 events SplitMetrics tracked, 26 are held in May, 23 in September and 22 in October. January, August and December are the quietest months.

What happened to App Promotion Summit?

App Promotion Summit was renamed Business of Apps in 2025. The events still run in London, New York and Berlin, with the same focus on app marketing and growth. Business of Apps London takes place on 22 April 2027, New York on 16 September 2027 and Berlin on 12 November 2026.