The latest report of Social Media Examiner states that Facebook is still in the lead of ad channels for both B2C and B2B marketers. 72% of B2C companies use Facebook Ads as their primary social advertising channel. With more than 2.2 billion monthly active users, this ad platform offers incredible targeting options.
The high quality of this ad channel makes it a perfect traffic source for A/B tests. SplitMetrics decided to help publishers to extend their Facebook Ads experience even further introducing Facebook Pixel integration which helps to increase conversion rate and lower CPI.