Mobile app tracking platforms: How to choose and set up?

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Enhancement of user acquisition activities is impossible without systematic tracking of mobile ad campaigns efficiency.

These analytics data assists in crafting ad content and optimizing your app store page which is likely to boost mobile apps downloads and installs. Implementation of such analytics eliminates guesswork in the course of planning, budgeting, optimization of mobile app marketing and choosing right user acquisition channels.

Mobile app tracking platforms provide data on user events (such as repeat app launches, level completions, in-app purchases) and a source of app downloads and installs. However, there always comes a question regarding attribution methodology. The specific character of app stores excludes usage of cookies or other PC Web technologies to identify the channel which predetermined app installs.Read more

Designing Screenshots: A Guide On How To Achieve a 32% Conversion Lift

With our case study from Bubble Birds 4, we tried to show what exact things you can change in your efforts in designing screenshots that will convert and engage users in the best possible way.

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The Secret to Winning in Search: How To Run Category Split Tests

Ever thought about how category and search ranking affects your app’s conversion rate? ASO hackers are using a new type of split tests that can precisely tell you all about it.

Many mobile publishers are testing icons, screenshots and descriptions via Google Play experiments or with advanced tools like SplitMetrics. Screenshot tests lead the way here; icons come next. App page design matters – we’ve seen amazing results with Angry Birds, Paper by Fifty Three, Fresh Planet, and hundreds of other publishers.

However, before people get to your app store page, they first make a choice between dozens of similar apps. Category tests empower marketers to optimize conversion beyond the app store page, providing context to collect data on the whole visitor journey.

Interested to learn more? Let’s dive in.

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