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Products
SplitMetrics Acquire
Automate and optimize Apple Search Ads campaigns at scale
SplitMetrics Optimize
Run mobile A/B tests, validate hypothesis, launch games and apps
App Radar by SplitMetrics
Improve ASO, drive organic installs, elevate app store performance
SplitMetrics Intelligence
Unlock 10x marketing efficiency with AI-powered solutions
Pricing
Agency
Ultimate App Growth Suite
App Store Optimization Turnkey
Fully-Managed Apple Search Ads
Cases
Company
About
Partners
Careers
Legal
Book a Demo
Start for Free
Login
SplitMetrics Acquire
SplitMetrics Optimize
App Radar by SplitMetrics
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ASO
Article
ASO
What's a Good App Conversion Rate for an App Store Page?
10 Apr 2019
Article
Search Ads
,
Cases
InnoGames Case Study: 22.5% More Profit with SearchAdsHQ
10 Apr 2019
Article
Product Updates
SearchAdsHQ supports 46 Extra Apple Search Ads Storefronts
28 Mar 2019
Article
App Growth
Comparing the Most Popular Mobile User Acquisition Channels
14 Mar 2019
Article
A/B Testing
Mobile A/B Testing: Statistical Significance and Confidence Level
2 Mar 2019
Article
Search Ads
,
Cases
Verv Case Study: ASA Statistics Reinforced with Post-Install Events
1 Mar 2019
Article
Product Updates
Adding Transparency to Apple Search Ads - New Discrepancy Metrics
31 Jan 2019
Article
App Growth
5 Mobile Audience Engagement Hacks to Win Over Your Users
22 Jan 2019
Article
ASO
Apple App Store Guidelines: Requirements for All Page Elements
17 Jan 2019
Article
ASO
Product Page Requirements: Google Play Store
10 Jan 2019
Article
Search Ads
Apple Search Ads 2018: What Was Changed?
2 Jan 2019
Article
Product Updates
Graphic Visualization of Your Apple Search Ads Performance
27 Dec 2018
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