SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Article

Apple Ads, Custom Product Pages

How to Make the Most of Ad Variations using Custom Product Pages

18 Feb 2022

Article

Cases, A/B Testing

Ciliz improved the conversion rate by 19% with SplitMetrics

14 Feb 2022

Downloads

ASO

Finance Apps: Benchmarks and Trends

1 Feb 2022

Article

Apple Ads

Apple Ads Cost: Evaluation and SplitMetrics' CPA, CPT, CR, TTR Benchmarks for 2025

17 Sep 2025

Downloads

ASO

ASO Benchmarks and Mobile Trends Report

17 Dec 2021

Article

ASO

App Store Optimization in 2024: Trends and ASO Benchmarks

13 Dec 2021

Article

Apple Ads, Cases

Spark Networks Reduces CPA and Increases ROAS with SearchAdsHQ

13 Dec 2021

Article

Apple Ads, Product Updates

Scale Apple Ads with Insights

8 Dec 2021

Article

Apple Ads, Cases

Skidos: Doubled Spend with Optimized Apple Ads

29 Nov 2021

Article

Apple Ads

Search tab ads Benchmarks 2021

5 Oct 2021

Article

Cases, A/B Testing

Nanobit: How to Achieve 18% Conversion Uplift with SplitMetrics

24 Sep 2021

Article

Apple Ads

Apple Ads Benchmarks H1 2021

9 Sep 2021

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