SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Cases — 24 Mar 2026

SplitMetrics Agency Drives Organic User Acquisition with Promotional Content for Viber

A new success story

Video

Cases, A/B Testing

Papaya Gaming Case Study: 31% Increase in Installs with A/B Testing

15 Jun 2021

Presentation

Apple Ads

Key Mobile Advertising Trends for 2021

14 Jun 2021

Article

A/B Testing, News

Why SplitMetrics Remains Essential for Mobile A/B Testing

8 Jun 2021

Article

A/B Testing

Beginner’s Guide to Pre-Launch Mobile A/B Testing

19 Sep 2025

Article

Apple Ads, Cases

Case Study: Babbel scales Apple Ads with SearchAdsHQ

28 May 2021

Article

ASO, Guest Article

App Store Optimization Tips and Strategies by SplitMetrics Experts

22 May 2021

Article

App Growth

The Future of Mobile Advertising: Trends & Expert Opinions

19 May 2021

Article

Apple Ads

Running App Store Search Tab Ads: Results and Statistics

18 May 2021

Video

App Growth Talks

GrowthBlitz #2 with Vera Rabkina

14 May 2021

Article

Apple Ads, News, Product Updates

Brand New UA Opportunity: Ads on App Store Search Tab

11 May 2021

Video

A/B Testing

How to Make the Most of Mobile A/B Testing

7 May 2021

Article

Apple Ads, News

IDFA Deprecation: Impact on Attribution in Apple Ads

3 May 2021

App Growth

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