Early Search Ads Experiments Promise Great Performance for Apple’s New Advertising Platform

11 apple search ads experiments splitmetircs searchadshq

A month ago at the annual developers conference, Apple introduced Search Ads, which allows developers to get their apps discovered at the very moment users are searching for similar apps. Inspired by this announcement, we’ve started working on the idea of how we can help developers measure and improve the effectiveness of this type of advertising.
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App Viral Marketing: 5 Marketing Hacks Behind the MSQRD’s Viral Success

8 viral app marketing tactics splitmetrics
MSQRD App Screenshot

Making your mobile app go viral in a store and determining people to share it with their friends is a holy grail of every publisher. The importance of achieving viral success skyrocketed due to ever-increasing advertising cost. Moreover, people don’t find ads that trustworthy. Yet, when a friend shares a new mobile app, walls of prejudice fall down and downloads boost.

The MSQRD app experienced explosive growth thanks to impressive viral sharing with friends. As a result, Facebook acquired Masquerade (the company behind this viral photo and video filter app) for an undisclosed amount in March this year.

The 3D mask technology will be used in live video within Facebook app, which Mark Zuckerberg introduced at F8 conference. I caught up with Eugene Nevgen, the CEO of Masquerade and co-founder of SplitMetrics, an app store optimization platform, while he was in San Francisco for F8.

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10 Tips On Designing Screenshots That Convert (Backed by 500+ A/B Tests)

7 mobile ab testing converting screenshots splitmetrics

Your app’s story starts with the first page…your app store page. One of the key things that make your story stand out in the overpopulated marketplace of apps is your screenshot design. After testing hundreds of screenshot sets for a variety of apps, we’ve observed that some design approaches tend to work better than others. This article will discuss common pitfalls and best practices in designing app store screenshots that convert.

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SongPop Success Story: Shorter Captions, Bolder Graphics, 10% Better CVR

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SongPop2 – Music Quiz is a trivia game app from FreshPlanet that challenges players to guess songs in multiple-choice quizzes. Teamed up with SplitMetrics, FreshPlanet gave users a different kind of quiz – to identify the best creatives for their app page. They tested two app store page versions over 30 days to see which one performed better. After a simple experiment, the mobile game developer identified a screenshot variation that converted 10% better than the original set.

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Paper by FiftyThree: how to get 33% more installs with screenshots A/B testing

You’ve definitely heard about a beautiful device, the stylus Pencil by FiftyThree. The company also has an awesome app – Paper. It allows creating notes, photo annotation and sketches on the iPad and iPhone. To increase the number of downloads and get insights on the on-page user behaviour, the FiftyThree team turned to SplitMetrics.

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Angry Birds 2 by Rovio: 2.5M more installs in just a week with ASO and A/B testing.

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As you might have heard, Rovio Entertainment has just released a new version of its super popular title – ANGRY BIRDS 2. The app got more than 20 million downloads during the first week after releasing the game. SplitMetrics can be credited for at least 2.5 million downloads. For a game like that it is a huge cost cut. The Rovio team ran a series of experiments to discover which combination of icons, screenshots, description, video preview and cover maximizes the number of installs.

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Case study: iPad screenshots for Skoda app

4 mobile app ab testing skoda app splitmetrics

In a recent case study, we’ve partnered with Bamboo Apps studio to run an experiment for their respectful customer – Skoda Auto. The idea was to check what set of screenshots among those they had brings the biggest number of downloads. They already had a few sets and were not sure what to choose – like everyone these days Bamboo guys were about to the one that they like most. But we offered to test everything using real user data.

From our side, we added a new alternative by simply reordering the screenshots. Since in SplitMetrics we create that types of tests semi-automatically it took about 5 minutes to set everything up.

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Top grossing mobile publishers use green as major colour

3 top-grossing app publishers splitmetrics green

While discovering Apple’s App Store Top Grossing charts, a keen observer may notice an interesting fact. Supercell uses green colour for the most of its screenshots and, naturally, the games UI. Other big names, like Machine Zone and King.com follow that practice using green or its shades for the most of their products….

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