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Products
SplitMetrics Acquire
Automate and optimize Apple Search Ads campaigns at scale
SplitMetrics Optimize
Run mobile A/B tests, validate hypothesis, launch games and apps
App Radar by SplitMetrics
Improve ASO, drive organic installs, elevate app store performance
SplitMetrics Intelligence
Unlock 10x marketing efficiency with AI-powered solutions
Pricing
Agency
Ultimate App Growth Suite
App Store Optimization Turnkey
Fully-Managed Apple Search Ads
Cases
Company
About
Partners
Careers
Legal
Book a Demo
Start for Free
Login
SplitMetrics Acquire
SplitMetrics Optimize
App Radar by SplitMetrics
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Article
ASO
All About App Localization and App Downloads Overseas
6 May 2016
Article
A/B Testing
The Secret to Winning in Search: How To Run Category Split Tests
26 Apr 2016
Article
ASO
App Conversion Rate: 10 Ways to Increase It with Page Analytics
4 Apr 2016
Article
ASO
The Icon Wars: How To Increase Conversion with 360° ASO
23 Mar 2016
Article
A/B Testing
Google Play Experiments vs. A/B Testing in SplitMetrics
24 Feb 2016
Article
A/B Testing
How Not to Do Mobile A/B Testing: 7 Fails of Mobile App Marketers
23 Feb 2016
Article
ASO
10 Tips On Designing Screenshots That Convert
9 Feb 2016
Article
ASO
,
Cases
SongPop Case Study: Shorter Captions, Bolder Graphics, 10% Better CVR
26 Jan 2016
Article
ASO
,
Cases
Paper by FiftyThree Case Study: 33% more Installs with New Screenshots
20 Oct 2015
Article
ASO
,
Cases
Case Study: Double your app downloads just by changing the icon
28 Sep 2015
Article
ASO
Perfect App Page for a Game – An Interview with Jero Juujärvi
25 Aug 2015
Article
ASO
How to Get Organic App Downloads on the App Store
18 Aug 2015
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