SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Article

Apple Ads

10+1 Apple Ads Best Practices: Ultimate Guide

10 Nov 2025

Downloads

ASO

Lifestyle Apps: ASO and UA Trends

7 Dec 2022

Article

ASO, A/B Testing, News

SplitMetrics Optimize Is Named ASO Tool of the Year at App Growth Awards

6 Dec 2022

Article

News

Black Friday Deals 2022

29 Nov 2022

Article

Cases

Delta Investment Tracker Increased Organic Visibility with SplitMetrics

4 Nov 2022

Article

ASO

ASO and A/B Testing Holiday Special: Seasonality Trends for 2022-2023

4 Nov 2022

Article

Apple Ads, Custom Product Pages

Custom Product Pages Turnkey

27 Oct 2022

Article

App Growth

App Growth Summit SF 2022, Oct. 20, 2022

14 Oct 2022

Video

Apple Ads

New App Store Ads: Growth Opportunities for Developers of All Sizes

28 Sep 2022

Article

ASO, News

SplitMetrics Recognized as High Performer in G2 Fall 2022 Reports

27 Sep 2022

27 Sep 2022

Apple Ads, Product Updates

Apple Ads Insights: Charts, Reporting, and New Regions

26 Sep 2022

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