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ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

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Apple Ads

Apple Ads Benchmarks H1 2021

8 Sep 2021

Article

Apple Ads, Cases

Case Study: FxPro Cuts CPA by Half with SearchAdsHQ

16 Aug 2021

Article

ASO

Health & Fitness in 2021: Top Apps & Creative Trends

30 Jul 2021

Article

Apple Ads, Cases

Livintis: Cut CPG in Half & get 4x Conversions in Apple Ads

15 Jul 2021

Article

Apple Ads, News

Partnership with AppInChina: Licenses for Entering Chinese Market

13 Jul 2021

Article

Cases, A/B Testing

Prequel: How to Get 75% Improvement with A/B Testing of Video

8 Jul 2021

Article

Apple Ads, Product Updates

SearchAdsHQ Now Supports Apple Ads in Mainland China

24 Jun 2021

Article

Apple Ads

Automation 2.0: Advanced Apple Ads Management

23 Jun 2021

Video

App Growth Talks

App Growth Talks: Tom Nguyen

17 Jun 2021

Video

Cases, A/B Testing

Papaya Gaming Case Study: 31% Increase in Installs with A/B Testing

15 Jun 2021

Presentation

Apple Ads

Key Mobile Advertising Trends for 2021

14 Jun 2021

Article

A/B Testing, News

Why SplitMetrics Remains Essential for Mobile A/B Testing

8 Jun 2021

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