SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Presentation

ASO

ASO Strategy for 2021: How to Trigger App Growth

13 Apr 2021

Podcast

App Growth Talks

App Growth Talks: Mariusz Gąsiewski

24 Mar 2021

Video

App Growth Talks

GrowthBlitz #1 with Peggy Anne Salz

19 Mar 2021

Article

Apple Ads

Apple Ads Benchmarks Q2-Q4 2020

15 Mar 2021

Article

Apple Ads, Product Updates

Introducing Machine Learning Bid Suggestions in SearchAdsHQ

12 Mar 2021

Video

App Growth Panel

Experts' Take on ASO and App Growth Strategy

4 Mar 2021

Video

A/B Testing

Why A/B Test: Apps & Games at Different App’s Lifecycle Stages

26 Feb 2021

Downloads

Apple Ads

Apple Ads Benchmarks Q2-Q4 2020

8 Feb 2021

Video

Apple Ads

SearchAdsHQ Answers Burning Questions on Apple Ads

8 Feb 2021

Article

ASO, Cases

Lab Cave Case Study: 314% increase in installs with SplitMetrics

8 Feb 2021

Downloads

ASO

ASO Benchmarks & Trends. Mobile Games

7 Feb 2021

Podcast

App Growth Talks

App Growth Talks: Peter Fodor

28 Jan 2021

App Growth

Free Starter Plan. Get started now.

#1 choice for growing businesses.
Optimize & automate Apple Ads like a pro with SplitMetrics Acquire. Sign up now and ensure your app growth!

Create free account

Get valuable insights in your inbox

Choose the topic you are interested in and get the latest and most up-to-date news

App Growth

State of AI in Mobile Marketing

Discover AI’s transformative role in mobile app marketing and learn how this technology is reshaping competitive research, ASO, and user acquisition strategies.

Learn More

Videos
Interviews, video success stories and more
Podcasts
Listen and learn from the best with our podcasts
Downloads
Download insightful reports, guides and checklists
Presentations
Use & share actionable insights with our presentations