Join App Growth Week 2025 for free. Learn actionable insights from global leaders in Apple Ads, ASO, and AI-driven growth.
Learn more
    • SplitMetrics Acquire
      SplitMetrics Acquire
      Automate and optimize Apple Ads campaigns at scale
    • SplitMetrics Optimize
      SplitMetrics Optimize
      Run mobile A/B tests, validate hypothesis, launch games and apps
    • App Radar by SplitMetrics
      App Radar by SplitMetrics
      Improve ASO, drive organic installs, elevate app store performance
    • SplitMetrics Intelligence
      SplitMetrics Intelligence
      Unlock 10x marketing efficiency with AI-powered solutions
    Create a free SplitMetrics Acquire account
    Optimize & automate Apple Ads
    SplitMetrics’ Apple Ads Benchmark Dashboard
    Data-driven insights to fuel innovation and growth
  • Pricing
    • Ultimate App Growth Suite
    • App Store Optimization Turnkey
    • Fully-Managed Apple Ads
    Explore all our services
  • Cases
    • About
    • Partners
    • Careers
    • Legal
    • SplitMetrics Acquire
    • SplitMetrics Optimize
    • App Radar by SplitMetrics
SplitMetrics App Growth Blog
  • ASO
  • Apple Ads
  • A/B Testing
  • App Growth
  • CPP
  • Product Updates
  • Search
    Search
Book a Demo Start for Free
    • SplitMetrics Acquire
      SplitMetrics Acquire
      Automate and optimize Apple Ads campaigns at scale
    • SplitMetrics Optimize
      SplitMetrics Optimize
      Run mobile A/B tests, validate hypothesis, launch games and apps
    • App Radar by SplitMetrics
      App Radar by SplitMetrics
      Improve ASO, drive organic installs, elevate app store performance
    • SplitMetrics Intelligence
      SplitMetrics Intelligence
      Unlock 10x marketing efficiency with AI-powered solutions
    Create a free SplitMetrics Acquire account
    Optimize & automate Apple Ads
    SplitMetrics’ Apple Ads Benchmark Dashboard
    Data-driven insights to fuel innovation and growth
  • Pricing
    • Ultimate App Growth Suite
    • App Store Optimization Turnkey
    • Fully-Managed Apple Ads
    Explore all our services
  • Cases
    • About
    • Partners
    • Careers
    • Legal
Book a Demo Start for Free
    • SplitMetrics Acquire
    • SplitMetrics Optimize
    • App Radar by SplitMetrics
Apple Ads  — 29 Oct 2025
How to Run Profitable Apple Ads Category Campaigns 
...at scale, with AI!
Most Popular
  • ASO Top 10 Most Downloaded Games in Google Play Store (July 2025 Update)
    10 Aug 2025
  • ASO App Store Screenshot Sizes, Guidelines and Requirements for iOS Apps (2025 update)
    11 Aug 2025
  • ASO Google Play and App Store Fees: List of Costs That App Owners Pay in 2025
    8 Aug 2025
  • Article
    Apple Ads, Product Updates
    Introducing Machine Learning Bid Suggestions in SearchAdsHQ
    12 Mar 2021
  • Video
    App Growth Panel
    Experts' Take on ASO and App Growth Strategy
    4 Mar 2021
  • Video
    A/B Testing
    Why A/B Test: Apps & Games at Different App’s Lifecycle Stages
    26 Feb 2021
  • Downloads
    Apple Ads
    Apple Ads Benchmarks Q2-Q4 2020
    8 Feb 2021
  • Video
    Apple Ads
    SearchAdsHQ Answers Burning Questions on Apple Ads
    8 Feb 2021
  • Article
    ASO, Cases
    Lab Cave Case Study: 314% increase in installs with SplitMetrics
    8 Feb 2021
  • Downloads
    ASO
    ASO Benchmarks & Trends. Mobile Games
    7 Feb 2021
  • Podcast
    App Growth Talks
    App Growth Talks: Peter Fodor
    28 Jan 2021
  • Video
    A/B Testing
    Conversion Optimization with A/B testing throughout App Lifecycle
    13 Jan 2021
  • Presentation
    ASO
    Conversion Optimization with A/B Testing Throughout App Lifecycle
    13 Jan 2021
  • Article
    Apple Ads
    Protect Your Brand on the App Store with Apple Ads
    24 Dec 2020
  • Article
    Apple Ads, Product Updates
    NEW: Bid Insights in SearchAdsHQ, iOS 14 Redesign in SplitMetrics
    22 Dec 2020
  • App Growth
    Free Starter Plan. Get started now.

    #1 choice for growing businesses.
    Optimize & automate Apple Ads like a pro with SplitMetrics Acquire. Sign up now and ensure your app growth!

    Create free account
  • Get valuable insights in your inbox

    Choose the topic you are interested in and get the latest and most up-to-date news

  • App Growth
    State of AI in Mobile Marketing

    Discover AI’s transformative role in mobile app marketing and learn how this technology is reshaping competitive research, ASO, and user acquisition strategies.

    Learn More
  • Videos
    Interviews, video success stories and more
  • Podcasts
    Listen and learn from the best with our podcasts
  • Downloads
    Download insightful reports, guides and checklists
  • Presentations
    Use & share actionable insights with our presentations
SplitMetrics
Topics
  • ASO
  • Apple Ads
  • A/B Testing
  • App Growth
  • Custom Product Pages
  • Product Updates
Reports and Benchmarks
  • Interactive Benchmark Dashboard
  • Product Page Benchmarks Report
  • Apple Ads Report
  • State of AI in Mobile Marketing
  • ASO Benchmarks 2023
  • ASO Benchmarks 2024
  • Finance Apps Benchmarks
  • Lifestyle Apps Benchmarks
Resources
  • Apple Ads Guide
  • App Growth Lab Academy
  • Keyword Popularity Checker
  • Glossary
Products
  • SplitMetrics Acquire
  • SplitMetrics Optimize
  • SplitMetrics AI
  • App Radar by SplitMetrics
  • SplitMetrics Agency
  • Case Studies
  • Request a Demo
Solutions
  • Apple Ads Automation
  • Apple Ads Insights
  • Game Concept Validation
  • Mobile App Testing
  • Acquisition Optimization
Company
  • About Us
  • Contacts
  • Pricing
  • Careers
  • Partners
  • Security
Apple Ads Partner
  • Terms
  • Privacy
  • GDPR
  • CCPA
Copyright © 2025 SplitMetrics