SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

Apple Ads — 29 Oct 2025

How to Run Profitable Apple Ads Category Campaigns

...at scale, with AI!

Article

Apple Ads, Cases

Flowkey Case Study: ROAS and downloads increase in Asia by 900%

23 Sep 2020

Article

A/B Testing

SplitMetrics A/B Tests: How to Win with No Winner Experiments

18 Sep 2020

Podcast

App Growth Talks

App Growth Talks: Thomas Kriebernegg

17 Sep 2020

Podcast

App Growth Talks

App Growth Talks: Steve P. Young

3 Sep 2020

Article

ASO, Apple Ads, App Growth

Mobile Marketing Trends for late 2020, early 2021

2 Sep 2020

Video

Apple Ads

Success Story: Flowkey and SearchAdsHQ

1 Sep 2020

Video

Apple Ads

COVID-19 Impact on Apple Ads Q1-Q2 2020

26 Aug 2020

Podcast

App Growth Talks

App Growth Talks: Andrea Raggi

20 Aug 2020

Article

Apple Ads, A/B Testing, Product Updates

NEW: Creative Sets & Campaign Automation, Multivariate Tests

18 Aug 2020

Podcast

App Growth Talks

App Growth Talks: Johannes von Cramon

6 Aug 2020

Article

ASO

Science-Backed Tips on App Store Creatives With People & Characters

31 Jul 2020

Article

Apple Ads, Cases

Stocard Case Study: automation rules for 20+ countries

30 Jul 2020

App Growth

Free Starter Plan. Get started now.

#1 choice for growing businesses.
Optimize & automate Apple Ads like a pro with SplitMetrics Acquire. Sign up now and ensure your app growth!

Create free account

Get valuable insights in your inbox

Choose the topic you are interested in and get the latest and most up-to-date news

App Growth

State of AI in Mobile Marketing

Discover AI’s transformative role in mobile app marketing and learn how this technology is reshaping competitive research, ASO, and user acquisition strategies.

Learn More

Videos
Interviews, video success stories and more
Podcasts
Listen and learn from the best with our podcasts
Downloads
Download insightful reports, guides and checklists
Presentations
Use & share actionable insights with our presentations