Facebook Pixel Integration with SplitMetrics

Facebook is still in the lead of ad channels for both. The high quality of this ad channel makes it a perfect traffic source for A/B tests. The Facebook Pixel is an analytics tool that helps you evaluate the efficiency of Facebook Ads campaigns. It gives you an understanding of how users interact with your ads making conversion tracking, optimization, and remarketing way easier.

If you run A/B experiments with SplitMetrics and integrate them with the Facebook Pixel, you can get even more insights into users’ behavior on product pages and advance the efficiency of your marketing activity.

Benefits of Integrating Facebook Pixel with SplitMetrics:

  • better insights into experiments: track actual conversions on Facebook Analytics for a better understanding of such audience characteristics as gender, age, and behavior patterns.
  • refinement of pre-launch activity: start experimenting with different audiences, placements, and banners even before an app launch using SplitMetrics pre-launch experiments.

How to Create Facebook Pixel and Integrate it with SplitMetrics Experiments

The creation of the Facebook Pixel and its integration with SplitMetrics is a matter of minutes. Here is a step-by-step guide to creating the Facebook Pixel.

If you create FB Pixel from Business Manager

  1. Go to Events Manager in Business ManagerOr log in to your Business Manager. In the Data SourcesPixels

2. Press Add button.
If you have never created a FB Pixel before, the screen will look like this

Facebook Pixel Integration with SplitMetrics

If you have already created a FB Pixel for your regular ad campaigns before, the window to create a separate Pixel for SplitMetrics tests will look like this

Facebook Pixel Integration with SplitMetrics

3. Give a name to your Pixel

Facebook Pixel Integration with SplitMetrics

4. Select Set up the Pixel Now

Facebook Pixel Integration with SplitMetrics

5. Press Manually add pixel code to website

Facebook Pixel Integration with SplitMetrics

6. Click on selected area Copy Code to Clipboard, Turn off Automatic Advanced Matching and press Continue button

Facebook Pixel Integration with SplitMetrics
Facebook Pixel Integration with SplitMetrics

7. Cancel step Set Up Events

Facebook Pixel Integration with SplitMetrics

8. On the right side press the button Add Assets and share Pixel at your Ad account

Facebook Pixel Integration with SplitMetrics
Facebook Pixel Integration with SplitMetrics

9. Click on Pixel ID for a copy to clipboard

Facebook Pixel Integration with SplitMetrics

To finish FB Pixel setup move to paragraph 17.

If you create Pixel in the Ad account.

10. Go to Events Manager in Ad account (in the top right corner, select the correct Ad account)
Or log in to your Ad account in the Events Manager section

Facebook Pixel Integration with SplitMetrics

11. Click on “Connect Data Sources

Facebook Pixel Integration with SplitMetrics

12. Select Web and press Connect

Facebook Pixel Integration with SplitMetrics

13. Select Facebook Pixel and click Connect

Facebook Pixel Integration with SplitMetrics

14. Click Continue

Facebook Pixel Integration with SplitMetrics

15. Give your Pixel a name.

Copy the URL provided on your SplitMetrics campaign page. Enter your traffic link with a custom domain https://*****.app/****/**** URL

Facebook Pixel Integration with SplitMetrics

After this window above you will see an additional window – you can close it because it is optional.

16. Cope the Pixel ID of the Pixel you have created

Facebook Pixel Integration with SplitMetrics

17. On the SplitMetrics experiment dashboard, on the Integration section – Facebook Pixel insert the copied FB Pixel ID and Enable Integration

Facebook Pixel Integration with SplitMetrics
Facebook Pixel Integration with SplitMetrics

18. Before you start an ad campaign, you need to trigger the Pixel.

To do this, follow the traffic link (via Chrome browser or mobile, doesn’t matter) and manually click on the GET (Install) button.

You’re done, now SplitMetrics will send all conversions to Facebook. So you can enjoy advanced conversion tracking, optimization, and remarketing.