Google Tag Manager Set up for TikTok Campaigns

After you have created a separate TikTok Pixel for experiments on SplitMetrics platform it’s time to connect TikTok Pixel with GTM and start running tests via TikTok source.

1. In your TikTok Ads Manager account choose Assets -> Event

2. In the Website Pixel section click the Manage button

3. Select the needed Pixel and click on its name. The Overview Pixel page will open.

Below on the page click the Install Pixel Code button

4. A window will open with installation options. We’ll describe “Install pixel code by 3rd party tool” and “Manually install pixel code” separately.

Start with an “Install pixel code by 3rd party tool”.

5. Install pixel code by 3rd party tool

Log in to your GTM account by clicking on Connect to a Google account

And select your Account, Container, and Workspace.

6. Go to the Tags section in your GTM account

7. Here you will see the Pixel that you have recently created. It needs to be set up. Click on the name.

8. In Tag Configuration under Advanced Settings you should set Tag firing options – Unlimited

9. The Triggering section will have an automatically created element

You need to delete this trigger and create two new ones

The 1st trigger that has to be created:

• Clicks – All Elements (preferable): this Trigger Type fires when the user clicks the “Install” button.

Select Some Clicks >> Choose Built-In Variable >> Click Element, matches CSS selector, .sm-install-button. Then, select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.

The 2nd trigger that has to be created:

• Page View: this Trigger Type fires when the experiment is fully loaded on a user’s mobile web browser. It tracks the number of page views/sessions each experiment received.

Select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.

10. Once everything is set up, you can Save the Tag

11. Submit the tag after the tag creation

12. On the Google Tag Manager dashboard, find and copy the GTM ID that starts with GTM-

Jump to step 23 to see how to paste GTM code into the SplitMetrics platform and launch an ad campaign!

13. Manually install pixel code

In the installation method window (p.4) select Manually install pixel code and click Next

14. In the open window you can copy the Pixel by clicking on the top right button of the highlighted window, or saving it (“Download pixel code” button)

15. Go back to your GTM account

To create a new tag, click Add a new tag

16. In the Tag Configuration section choose Custom HTML

17. Insert the TikTok Pixel code

18. In the Advanced Settings you should set Tag firing options – Unlimited

19. In the Triggering sectioncreate two new triggers

The 1st trigger that has to be created:

• Clicks – All Elements (preferable): this Trigger Type fires when the user clicks the “Install” button.

Select Some Clicks >> Choose Built-In Variable >> Click Element, matches CSS selector, .sm-install-button. Then, select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.

The 2nd trigger that has to be created:

• Page View: this Trigger Type fires when the experiment is fully loaded on a user’s mobile web browser. It tracks the number of page views/sessions each experiment received.

Select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.

20. Once everything is set up, you can Save the Tag

21. Submit the tag after the tag creation

22. On the Google Tag Manager dashboard, find and copy the GTM ID that starts with GTM-

GTM integration on the SplitMetrics platform.

23. Go to your experiment dashboard, click Integration -> Google Conversion Tag

24. Insert GTM ID, check the box (Enable Integration), and click Save

Well done!

Have a successful experiment via the TikTok source.