Experiment Before Release
When your app or game is not live yet, it’s a perfect time to test your app store design in a pre-launch campaign. We create pages that look exactly like App Store or Google Play listings, so that you can test and optimize your icon, screenshots, and other elements of the page.
Designers usually will give you several ideas for the icon. Don’t guess – give them a definitive answer backed by you A/B testing data. When in doubt, do a quick search and see how others design their icons. Think what you can do to make your icon stand out among them. Try a contrasting color? Maybe add a fun graphics? Test and find out.
If you already have all the other elements of the app page in check, you can test your app title. Many developers add keywords to their app title to up it in the search rankings, but when you launch a promotion campaign, your title should really “speak” to the user. Place your keywords in a readable phrase or sentence, play around with the wording and track what works better.
Create several versions of the text. For example, you can write a variation with a greater focus on the features, emphasize social proof, or play up a strong call-to-action.
5. Video preview
Test variations with and without a video preview. It may sound surprising, but video preview doesn’t always increase conversion rate. For some app categories it may work better than for others.