Platform Overview

A/B testing for app stores is a way to figure out which design and messaging work better. For mobile marketers, it is a fantastic method to put the guesswork out of their marketing decisions and answer questions like:

Which app icon will attract more users?
What color and graphics will be most effective on our screenshots?
Which idea of the caption copy for the first screenshot should we go with?
Will adding a video preview affect the conversion rate?
Should we add Apple Watch support?

This video will help you understand how SplitMetrics can help your app get more organic installs and decrease user acquisition cost. We cover two things – an A/B test launch and App Store Page Analytics overview, and walk you through some examples of the insights SplitMetrics can provide.

Contact us at [email protected] and we’ll help you get your app performance a push. Or call us at +1 650 66 SPLIT.