Potential app users see just 167 symbols of description. Try iterating and start testing these few lines first. Make sure it is engaging, fun and resonates with your audience. Here are 8 ways to get started with:
1. Call to action
Here’s are a few super effective triggers you can use: power, greed, competition, acceptance, status, fear, identity. Strong emotions like anger can potentially drive more downloads than positive emotions.
Word of the day
2. Social proof
If you already have a huge following try to highlight it. It makes sense as it’s social proof, other people who have already experienced it.
Awards or worldwide rankings
If you have any awards, blog or users reviews.
Shazam got it all right using both social proof and review.
4. Localize description
Your app is more likely to be downloaded if it is targeted for specific languages. Localizing your description will help them find your app more easily. Otherwise they will not even be able to experience how cool your app is.
5. The ‘Read More’ button
Test if visitors read the whole description and how impactful it is on app installs. If visitors do not read the whole description you can prioritize and focus on optimizing other assets.
6. App features
Bullet point feature list may work if your app functionality is the core of your proposition.
7. Newest features
If you have just updated your app with new hot functionality – try mentioning it and check how your potential users react.
8. Long description
Nobody wants to read a long text. Simply communicate what your app does, what problem it is solving, in what order and how. Shorter is better. If users downloads an app one has a set of expectations and if the app doesn’t deliver on that, you get an unhappy user.