AppsFlyer Integration Guide

Due to the cooperation with AppsFlyer, it’s now possible to determine how many store installs have been generated from Splitmetrics. Store installs show how many visitors installed the app from the application store and launched the app. To start tracking your user acquisition funnel, please complete these two simple steps:

  1. Generating the link
  2. Testing if everything works

The first step is accomplished at the AppsFlyer site, so please log in and follow a short step-by-step instruction on how to generate the link:

1. Once logged in, find “My Apps” section, there select your app and on the drop-down list select “Media Source Configuration.”1apps


2. Find SplitMetrics on the list of media sources. Simply start typing “Split” in the search box and click the link to go to Settings.2apps


3. Click “Save & Close.” Note: You don’t need to paste the link anywhere on SplitMetrics – the link will be automatically generated by the SplitMetrics system.3apps

More details on media source configuration on AppsFlyer here.

4. To start tracking your app installs, you need to enable integration on the SplitMetrics platform. To do that, please go to the experiment stats at SplitMetrics, find the attribution partner tab, select AppsFlyer partner and enable integration.



The second step is testing. Before testing, please make sure your device is white-listed in the AppsFlyer system and the app is not installed on your device. If installed, please uninstall it.

5. Then install the app using the tracking link from AppsFlyer and launch the app.4apps


6. After that go to the experiment stats at SplitMetrics, find the “Behavior” tab, and scroll down to “Interaction Funnel” section. Check if your install is counted there.



7. Then reset your experiment stats.6apps


Everything is set up now. You’re good to go!
If you have any issues or need help, don’t hesitate to contact us.