FAQ
SplitMetrics is different from other solutions in many ways, here are a few of them:
- 30+ experiment types are available. Test icons, screenshots, video preview, description, pricing, or anything else on your app page + Search, Search Ads, Category and Customized App Store page.
- Test even before you launch. Pre launch experiments help you find the most effective app store listings and collect the user’s emails.
- Get insights from the user behaviour. We show you what users are doing on your app page and how do they interact with your listings. There is a bunch of reports that measure engagement and let you understand your users better to make data-based decisions.
- Dedicated customer support. We are dedicated to providing high quality customer support and help you get the most out of app store optimization with SplitMetrics. Whether you’re a free customer of ours or a paid one feel free to contact us to learn about the best practices for improving your app store product page.
Setting up a test is easy:
- Define the experiment type.
- Check the landing page details.
- Create variations using SplitMetrics editor.
- Set up a campaign to drive a portion of traffic to the landing page.
For more details read our step-by-step guide.
You can set up a campaign on Facebook or Google AdWords. The traffic should be sent to the landing page URL provided by SplitMetrics. Check out our Guide to setting up a campaign on Facebook to find out more. We recommend to have at least 100 conversions per variation. When you set up a campaign try to play around with your target audience and location.
For a more detailed view read our step-by-step guide.

Please keep in mind the following limitations:
- Icons Size — 250×250;
- Screenshots Size — not less than 960×640 (all screenshots should be of the same size);
- Videos Size: iPhone — 750 × 1334, iPad — 1200 × 900, Android — 1920 × 1080;
File Format — mp4,
File size ~20-30Mb, <30sec.
Please make sure that your FB ad banner meets the requirements and hasn’t too much text on it. You can use Image Text Check to make sure your ad will fully reach the targeted audience.