App store page A/B testing is an experiment used to compare two or more versions of an app store page to see which one performs best. SplitMetrics generates a web page that shows an app with the same elements that a customer will see in the app store and tracks how they impact work based on install rate.
A/B testing lets you understand how visitors interact with your app page. You can test new graphic design or messaging and you won’t have to guess if the changes you made have a positive impact on your app conversion rates.
SplitMetrics differs from other solutions in many ways, here are a few of them:

1. SplitMetrics is a self-service tool that provides high flexibility.
2. Test every element you can think of: screenshots, title/name, description, video app previews, rating and reviews, in-app purchases and price. Be prepared to be surprised by the results.
3. You can run as many experiments per app as you want simultaneously. Test your icons, screenshots, descriptions to optimize your app store experience.
4. We show you what users are doing on your app page. There is a bunch of reports that measure engagement and let you understand your users better to make data-informed decisions.
5. Instant & real-time data analysis – watch how your users react to every change you make.
6. Customer support – we are dedicated to providing high quality customer support and help you get the most out of app store optimization with SplitMetrics. Whether you’re a free customer of ours or a paid one feel free to contact us to learn about the best practices for improving your app store product page.
7. Reports export. You can also export your data to csv and combine metrics from several reports into a single location that can be used for analysis anytime you need it.
8. Pre-launch experiments. You can test your assets even before the application is live to find out what works in advance.

Absolutely! At SplitMetrics we offer the best support in the market. No matter what plan you choose, you can ask for a free consultation. We can help you to get started with SplitMetrics and determine the best industry practices you can apply to A/B test your app.
Running a test is simple:
1. Enter your app link for us to download the application from an app store.
2. Create variations using SplitMetrics editor.
3. Set up a campaign to send traffic your landing pages.
For more details read our step-by-step guide.

You can set up a campaign on Facebook or Google AdWords. The traffic should be sent to the landing page URL provided by SplitMetrics. Check out our Guide to setting up a campaign on Facebook to find out more. We recommend to have at least 100 conversions per variation. When you set up a campaign try to play around with your target audience and location.

For a more detailed view read our step-by-step guide.

It strongly depends on a product. In general, we recommend running a test for at least 7 days. This allows to consider the variance in your traffic depending on the days of the week. You may pause or stop the test at any point.
SplitMetrics landing pages do not differ that much from the App Store or Google Play product pages. It ensures similar conversion rates and accuracy of our tests. Even if there is a certain chance of inaccuracy it is relative and is the same for all alternatives, which annuls the inaccuracy and doesn’t affect results. We also take great care of constant availability of our service and its high performance.
Confidence level is a measure that shows the validity of the test. The recommended confidence level of 95% means that there is 5% chance that test findings might be false. And a confidence level of, for instance, 40% means that there is 60% chance that results are fasle. So, if you stop a test at, for example, 40% you accept a 60% risk that the findings are false.
Metadata is your mobile application data, App Store or Google Play page content like icon, screenshots, description, name, video preview, etc.
It can occur if you use Facebook to drive users to your experiment. Facebook opens your experiment URL inside its own browser. When browsing a page a user taps ‘Get’ button – Facebook robot clicks this link to see if it is an outside link (we count Install at this time + tracking system gets a click data). If yes, it shows additional pop-up window asking to confirm navigation. If user answers ‘yes’, Facebook redirects him/her using tracking system link and that’s when an extra click is counted by tracking system. Basically, Facebook generates two clicks instead of one. There are also some people who do not tap ‘yes’ while seeing the pop-up and that’s why the conversion you see in your dashboard report is different.
SplitMetrics supports A/B testing for iOS, iPad and Android devices. SplitMetrics makes it simple to deliver A/B tests designed specifically for each mobile device.
Our customers can link one application and send up to 5,000 unique visitors per month. Free plan includes basic reporting: Installation data and Audience overview.
Just go to your Settings page, head over to the billing and click “Upgrade”.
All SplitMetrics subscriptions are monthly and prepaid. Once you sign up for a paid account, your credit card will be charged on the date you sign up. We then bill you for the next month subscription in 30 days. For example if you sign up on May 15, the payment will be charged on June, 15.
Splitmetrics supports English, Spanish, Italian, German, Japanese, Chinese, Dutch, Swedish, Polish, Russian. We add new languages upon request.
To turn on any local language you have to use url of your app with a language tag – https://itunes.apple.com/RU/app/fjuul/id663780818 or https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftDMHM&hl=JA
We are always there for you. Just drop us a line at [email protected] We will get back to you as soon as possible.