App Store Metrics

SplitMetrics replicates the app store experience and provides a detailed report on users on-page behavior. Think of your app store page as a landing page you can track and optimize. App Store metrics allow you to evaluate how effective your product page is by providing you with actionable data on app store users behavior. The goal is to give you insights on how download decision is made and which factors impact install rate.

Overview Metrics

Avg. Time on Page
Average time visitors spent on the variation page

Benchmarks
Compare your conversion rate to others in the category

Click-to-install Rate
The percentage of visitors that tapped the Install button on the variation page

Clicks to Install
The number of visitors that tapped the Install button on the variation page

Engagement Rate
The percentage of visitors that interacted with the variation page. Interactions can include page scrolls, taps on Install button, and ‘Read more’.

Time to Click to Install
How long visitors stayed on the variation page before tapping the Install button

Chance to Beat Control
Shows the probability that the variation page will perform better than the control version. E.g., a CTBO of 95% means that the variation is likely to perform better than the control version 95% of the time.

Behavior Metrics

Visitors by Days
Number of users that visited the variation pages (broken down by days)

Time on Page
Shows how long visitors stayed on the variation page.

Interaction Funnel
The path a visitor takes through your page, which ultimately results in a conversion

Visitors
The percentage and total number of visits per variation

Engaged Visitors
The percentage and total number of visits per variation that resulted in any interaction with your page: scroll, tap the Install button or ‘Read more”

Converted Visitors
The percentage and total number of visitors that tap the Install button

Behavioral Segments
Additional user segments broken down by behavior type

Explored
Visitors that engaged with your page but did not convert to install

Bounced
Visitors that loaded the variation page but left without interacting with it.

Install Button Metrics

Installs by Days
The percentage of users that tapped the Install button (broken down by days)

Direct Installs
The percentage of users that tapped the Install button right away and didn’t interact with any additional elements on the variation page

Installs per Read More
The percentage of users that tapped the Install button after reading the ‘Read more’ section

Installs per Scroll Screenshots
The percentage of users that tapped the Install button after scrolling through screenshots

Screenshots Metrics

Screenshot Views
The number of screenshot views

Total Visitors
The total number of variation visitors

Screenshot View Rate
The percentage of screenshot views

Avg. Time before View
The duration of stay before viewing a screenshot

Screenshot View Rate & Total Views
The percentage of screenshot views and the total number of views per screenshot

Screenshot Open to Full Screen Rate & Total Views
The percentage of full-screen screenshot views and the total number of full screen views per screenshot

Screenshot Avg. View Duration
Average time visitors spent viewing a certain screenshot

Screenshot Avg. Views
Average number of screenshot views

Installs after Viewing Screenshot
The number of installs after viewing a screenshot

Screenshots Scroll Rate
The percentage of users that scrolled through certain screenshots

Description Metrics

Read More
The percentage of users that tapped the ‘Read more’ button