SplitMetrics replicates the app store experience and provides a detailed report on users on-page behavior. Think of your app store page as a landing page you can track and optimize. App Store metrics allow you to evaluate how effective your product page is by providing you with actionable data on app store users behavior. The goal is to give you insights on how download decision is made and which factors impact install rate.
Avg. Time on Page
Average time visitors spent on the variation page
Benchmarks
Compare your conversion rate to others in the category
Click-to-install Rate
The percentage of visitors that tapped the Install button on the variation page
Clicks to Install
The number of visitors that tapped the Install button on the variation page
Engagement Rate
The percentage of visitors that interacted with the variation page. Interactions can include page scrolls, taps on the Install button, and ‘Read more’.
Time to Click to Install
How long visitors stay on the variation page before tapping the Install button
Chance to Beat Control
Shows the probability that the variation page will perform better than the control version. E.g., a CTBO of 95% means that the variation is likely to perform better than the control version 95% of the time.
Visitors by Days
Number of users that visited the variation pages (broken down by days)
Time on Page
Shows how long visitors stayed on the variation page.
Interaction Funnel
The path a visitor takes through your page, which ultimately results in a conversion
Visitors
The percentage and total number of visits per variation
Engaged Visitors
The percentage and total number of visits per variation that resulted in any interaction with your page: scroll, tap the Install button or ‘Read more”
Converted Visitors
The percentage and total number of visitors that tap the Install button
Behavioral Segments
Additional user segments broken down by behavior type
Explored
Visitors that engaged with your page but did not convert to install
Bounced
Visitors loaded the variation page but left without interacting with it.
Installs by Days
The percentage of users that tapped the Install button (broken down by days)
Direct Installs
The percentage of users that tapped the Install button right away and didn’t interact with any additional elements on the variation page
Installs per Read More
The percentage of users that tapped the Install button after reading the ‘Read more’ section
Installs per Scroll Screenshots
The percentage of users that tapped the Install button after scrolling through screenshots
Screenshot Views
The number of screenshot views
Total Visitors
The total number of variation visitors
Screenshot View Rate
The percentage of screenshot views
Avg. Time before View
The duration of stay before viewing a screenshot
Screenshot View Rate & Total Views
The percentage of screenshot views and the total number of views per screenshot
Screenshot Open to Full-Screen Rate & Total Views
The percentage of full-screen screenshot views and the total number of full-screen views per screenshot
Screenshot Avg. View Duration
Average time visitors spent viewing a certain screenshot
Screenshot Avg. Views
The average number of screenshot views
Installs after Viewing Screenshot
The number of installs after viewing a screenshot
Screenshots Scroll Rate
The percentage of users that scrolled through certain screenshots
Read More
The percentage of users that tapped the ‘Read more’ button
