Follow the guidelines below to create a conversion action that users make on your SplitMetrics landing page section, set up a conversion tag, and integrate Google Conversion Tag with the SplitMetrics experiment.
Create a new GTM account for SplitMetrics experiments.
Define the Container name, e.g. stor.re, and select “Web” as a target platform.
Add a new tag.
In the Tag configuration, select “Google Ads Conversion Tracking.”
Fill in the “Conversion ID” and the “Conversion Label” that you copied in Step 1 while creating action.
In “Triggering,” click the plus button . The integration presupposes the usage of the following GTM Trigger Types to track user behavior on SplitMetrics landing pages:
Clicks – All Elements (preferable): this Trigger Type fires when the user clicks the “Install” button.
Select Some Clicks >> Choose Built-In Variable >> Click Element, matches CSS selector, .sm-install-button. Then, select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.
Page View: this Trigger Type fires when the experiment is fully loaded on a user’s mobile web browser. It tracks the number of page views/sessions each experiment received.
Select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.
Once everything is set up, you can Save the Tag.
In order to the tag you need to turn on Preview mode
Then, debug mode will be enabled to let you see how the tags work.
Submit the tag after the tag creation and testing.
On the Google Tag Manager dashboard, find and copy the GTM ID that starts with GTM-. Insert the GTM ID, check the box next to “Enable integration,” and select “Save.”
Now you need to create a Google Adwords campaign according to the SplitMetrics Quick Guide to Adwords. Note that when integrating Google Tag Manager with SplitMetrics experiments, you should choose a conversion action that you’ve already created and want to use for this campaign. In order to do this, select Additional Settings >> Conversions >> Choose conversion actions for this campaign.
If you have any issues or need help, don’t hesitate to contact us.