Follow the guidelines below to create a conversion action that users make on your SplitMetrics landing page section, set up a conversion tag, and integrate Google Conversion Tag with the SplitMetrics experiment.
Once you’ve created a conversion action, set up the tag. For SplitMetrics experiments, select “Use Google Tag Manager”.
Next, copy the Conversion ID and the Conversion Label – these are needed to create the Google Conversion Tag in Step 2.
Select Some Clicks >> Choose Built-In Variable >> Click Element, matches CSS selector, .sm-install-button. Then, select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.
Select “Page URL”, “starts with”, and paste the URL for traffic – a unique link that SplitMetrics generates for each experiment.
Now you need to create a Google Adwords campaign according to the SplitMetrics Quick Guide to Adwords. Note that when integrating Google Tag Manager with SplitMetrics experiments, you should choose a conversion action that you’ve already created and want to use for this campaign. In order to do this, select Additional Settings >> Conversions >> Choose conversion actions for this campaign.
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