How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

The creation of the TikTok Pixel and its integration with SplitMetrics is a matter of minutes. Here is a step-by-step guide to creating the TikTok Pixel:


1. In your TikTok Ads Manager account choose Assets -> Event

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

2. In the Website Pixel section click the Manage button

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

3. Click Create Pixel button

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

4. Name your Pixel and select Manually install pixel code

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

5. Select Standart Mode

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

6. In the open window you can copy the Pixel by clicking on the top right button of the highlighted window, or saving it (“Download pixel code” button). After that click on Complete & Set Rules

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

7. Choose Custom Events

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

8. The “View Content” event will already be set. Add additional event “Complete Registration” by pressing

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments
How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

9. We need to set a rule for 2 events.

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

For “View Content” choose a tracking method – Destination URL:

Page URL- Contains. And set the URL provided on your SplitMetrics campaign page. Press Save

For Complete Registration сhoose a tracking method – Click Events:

How to create a TikTok Pixel and Integrate it with SplitMetrics Experiments

CSS Selector set “.sm-install-button. Press Save and Complete

That is it! You’re ready to add a TikTok Pixel code to GTM.