SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

AI, ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Article

Apple Ads, Product Updates

Rules for Search Terms & Custom Columns Improvements

19 Feb 2020

Article

Product Updates

SearchAdsHQ Releases Course and Exam on Apple Ads

18 Feb 2020

Video

Apple Ads

Apple Ads Best Practices: Interview with Michael Shubin

3 Feb 2020

Article

App Growth

How to Choose User Acquisition Channels for Soft Launch

2 Feb 2020

17 Jan 2020

Apple Ads, Product Updates

Custom Columns for Flexible Apple Ads Optimization

19 Dec 2019

Article

ASO

Getting Ready for 2020: How ASO Has Changed in 2019 and What's Next

5 Nov 2019

Article

A/B Testing, Product Updates

How Sequential A/B Testing Works in SplitMetrics

15 Oct 2019

Article

ASO

7 App Store Optimization Tips and Tricks for Early 2020

2 Oct 2019

Article

App Growth, Guest Article

Thomas Petit: What’s Next in User Acquisition

26 Aug 2019

Article

A/B Testing

Sequential A/B Testing: Workflow and Advantages over Classic Experiments

9 Jul 2019

Article

Apple Ads

Apple Ads Keywords Performance: TTR, CVR, CPT & CPA

24 Jun 2019

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