The report covers average Apple Search Ads CPT, CPA, TTR and CR – overall, by categories and by countries. Find out Apple Search Ads trends for top App Store categories and most popular Apple Search Ads countries. Spot growth opportunities by comparing your performance with the latest Apple Search Ads benchmarks.
— Thomas Petit, Independent App Growth Consultant
SplitMetrics' ASA benchmarks give a fantastic perspective on trends on the App Store in general, and Apple's unique ad product in particular. In this latest edition, some significant shifts are highlighted for 2021.
This report includes average Apple Search Ads benchmarks based on the aggregate data from SplitMetrics Acqiure (formerly SearchAdsHQ) from January to June 2021.
We’ve analyzed 15 App Store categories and 61 Apple Search Ads countries to deliver average Apple Search Ads cost and conversion metrics:
Download this report to keep abreast of top trends in your niche, improve marketing KPIs and grow your app.
— Max Kamenkov, CEO at SplitMetrics
In 2021, Apple Search Ads is one of the most effective ad platforms that helps developers and marketers address users at the right time — anticipating their intent. Our mission is to help publishers optimize Apple Search Ads campaigns and make the most of this ad channel, that’s why we clearly understand the importance of benchmarks for the community.
This report covers Search tab ads average TTR, CR, CPM, CPT, CPA.
Get 9 lessons on account structure, optimization, KPIs, scaling campaigns.
Learn how to reduce costs using ASO, Apple Search Ads & app store A/B testing.