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Products
SplitMetrics Acquire
Automate and optimize Apple Search Ads campaigns at scale
SplitMetrics Optimize
Run mobile A/B tests, validate hypothesis, launch games and apps
App Radar by SplitMetrics
Improve ASO, drive organic installs, elevate app store performance
SplitMetrics Intelligence
Unlock 10x marketing efficiency with AI-powered solutions
Pricing
Agency
Ultimate App Growth Suite
App Store Optimization Turnkey
Fully-Managed Apple Search Ads
Cases
Company
About
Partners
Careers
Legal
Book a Demo
Start for Free
Login
SplitMetrics Acquire
SplitMetrics Optimize
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ASO
Article
A/B Testing
,
Cases
Prequel: How to Get 75% Improvement with A/B Testing of Video
8 Jul 2021
Article
Search Ads
SearchAdsHQ Now Supports Apple Search Ads in Mainland China
24 Jun 2021
Article
Search Ads
Automation 2.0: Advanced Apple Search Ads Management
23 Jun 2021
Article
A/B Testing
Why SplitMetrics Remains Essential for Mobile A/B Testing
8 Jun 2021
Article
A/B Testing
10 Ways to Use Mobile A/B Testing in Pre-Launch
6 Jun 2021
Article
Cases
,
Search Ads
Case Study: Babbel scales Apple Search Ads with SearchAdsHQ
28 May 2021
Article
Search Ads
,
ASO
How to Choose a Mobile App Marketing Agency?
25 May 2021
Article
ASO
App Store Optimization Tips and Strategies by SplitMetrics Experts
22 May 2021
Article
App Growth
The Future of Mobile Advertising: Trends & Expert Opinions
19 May 2021
Article
Search Ads
Running App Store Search Tab Ads: Results and Statistics
18 May 2021
Article
Search Ads
Brand New UA Opportunity: Ads on App Store Search Tab
11 May 2021
Article
Search Ads
IDFA Deprecation: Impact on Attribution in Apple Search Ads
3 May 2021
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