SplitMetrics Professional Exam for Search Ads Certificate

The first all-embracing online Apple Ads Course and Exam developed by official Apple Ads partner — SplitMetrics Acquire. The course features 9 info-rich lessons covering all aspects of this channel:

• Apple Ads as a primary UA channel: the whys and hows
• Where to begin with account structure and how to make it scalable
• How to successfully mine new keywords with discovery campaigns
• Optimization strategies: budget, bid and keywords optimization
• How to optimize CPA, ROI and other vital ad performance metrics