MainPosts by Liza Knotko

Liza Knotko

Ex-Marketing Manager at SplitMetrics

5 years of experience in mobile marketing, responsible for helping app publishers, such as MSQRD, Prisma, ZeptoLab, Rovio and Wargaming, succeed in their conversion optimization strategies.

Article

A/B Testing

What is A/A Testing: Goals, Results Analysis and Examples

9 Feb 2023

Downloads

ASO

Guide to App Store Screenshots in 2024: Sizes, Styles and ASO Best Practices

13 Jan 2023

Article

ASO, Search Ads

Starter Pack: App Store Optimization, A/B Testing and Apple Search Ads

28 Dec 2019

Article

A/B Testing

Sequential A/B Testing: Workflow and Advantages over Classic Experiments

9 Jul 2019

Article

Product Updates

SearchAdsHQ Update: How to Manage Apple Search Ads Storefronts

22 May 2019

Article

Search Ads

How to Start with Apple Search Ads: Use Cases, Account Settings

26 Apr 2019

Article

ASO

What's a Good App Conversion Rate for an App Store Page?

10 Apr 2019

Article

Search Ads, Cases

InnoGames Case Study: 22.5% More Profit with SearchAdsHQ

10 Apr 2019

Article

App Growth

Comparing the Most Popular Mobile User Acquisition Channels

14 Mar 2019

Article

A/B Testing

Mobile A/B Testing: Statistical Significance and Confidence Level

2 Mar 2019

Article

Search Ads, Cases

Verv Case Study: ASA Statistics Reinforced with Post-Install Events

1 Mar 2019

Article

Product Updates

Adding Transparency to Apple Search Ads - New Discrepancy Metrics

31 Jan 2019

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