How AI Bid Optimization Helped Gismart Piano Optimize Apple Ads and Scale Efficiently

Gismart Piano is a mobile app that combines entertainment and education, allowing users to play, record, and learn music through a realistic piano interface and mini-games. 

For Gismart Piano, Apple Ads has provided a reliable way to drive conversions and lower acquisition costs by connecting with a relevant audience.

Challenge

Gismart Piano aimed to grow its user base while reducing acquisition costs. Before adopting AI Bid Optimization by SplitMetrics AI, the team manually analyzed metrics like CTR, conversions, CPI, and post-install user behavior to optimize campaigns. Still, the team aimed to optimize efficiency and scalability within the current resource framework.

Solution

The primary goal was to enhance campaign efficiency, reduce user acquisition costs, and increase the number of trial users — all while maintaining a high conversion rate.

The decision to try out AI Bid Optimization came after SplitMetrics’ customer success manager introduced a new feature for bid optimization. After reviewing the performance of their historical campaign data, it became clear that Gismart Piano’s campaigns were an excellent candidate for AI Bid Optimization. 

Within the next two weeks, the team began seeing measurable results. AI Bid Optimization optimized bids and streamlined the campaign management process. It allowed the Gismart Piano team to prioritize strategic activities like exploring new keywords, targeting additional geographies, and testing growth opportunities.

Results

• AI Bid Optimization helped Gismart Piano reduce CPA (by 7%) and CPI below the KPIs while increasing trial sign-ups (+56%).
• It freed up the team’s time, enabling them to focus on strategic expansion and innovation.
• With optimized bids and improved campaign efficiency, the app continued to attract high-quality users at lower costs.

Alongside these wins, the SplitMetrics Acquire team consistently provided valuable recommendations and ensured timely support to Gismart Piano, helping the app achieve its advertising goals.

Gismart Piano’s success story highlights how automation and expert support can significantly improve campaign outcomes. By leveraging AI for bid optimization, the app reduced costs, boosted conversions, and freed up team resources for strategic growth initiatives.