Apple Ads Agency: Apple Search Ads Management | SplitMetrics

Fully managed Apple Ads

Apple Ads has never been more competitive, with 100,000 new apps a month bidding on your keywords. Our Apple Search Ads experts run your account end to end, from strategy to reporting.

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Dedicated growth partner

Work with a proactive team focused on maximizing ROI.

Apple Search Ads experts

10+ years of hands-on Apple Ads expertise and $100 million in mobile UA.

Proprietary technology

Experts use SplitMetrics Acquire to manage and optimize your campaigns.

End-to-end services

From strategy and setup to optimization and reporting.

Fully managed Apple Ads

Get a well-rounded Apple Search Ads strategy

Drive sustainable ROAS growth and reduce CPA with a data-driven Apple Ads strategy, expert campaign management & innovative tech with our Growth Services.

Ad account audit and market research

KPI-oriented strategy development

Advanced campaign configuration

Keyword, creative and audience optimization

Intelligent campaign automation & reporting

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Proven best practices

Set up a winning Apple Ads account structure

Simplify campaign management, ensure effective budget allocation and easily scale to new markets with an optimal account structure with our Growth Services.

Ad account structure tailored to your niche

Building and refining semantic keyword core

MMP integration and goal setup

Custom conversions and targeting fine-tuning

Smart automation via SplitMetrics Acquire

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Month-to-month activities

Ensure ongoing campaign optimization

Stay ahead in the dynamic app marketplace with an all-encompassing optimization plan, real-time market insights and full-funnel reporting.

Ongoing keyword research and monitoring

Custom product pages design and testing

Bid adjustments and spend tracking

Competitors and market analysis

KPI-based campaign performance reporting

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In-depth reporting

Receive full-funnel performance insights

Hit your KPIs, drive app revenue and find growth opportunities through full-funnel reporting, actionable insights and smart suggestions.

KPI focus, ROAS and CPA transparency

Multi-dimensional reporting

Keyword level granularity

Real-time dashboards in SplitMetrics Acquire

Strategic insights & data-driven optimizations

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Goal alignment

Apple Ads agency with cross-functional support

Boost your app’s LTV, ROAS, and retention rates by aligning ASO, paid UA, product, monetization and measurement strategies.

In-house ASO, UA and Design professionals

Dedicated customer success manager

Holistic decision-making

Faster time to market and problem-solving

Regular calls with clients to explain any decision and actions made

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Top app & game publishers trust SplitMetrics

Service timeline

A structured process designed to scale performance – profitably

SplitMetrics gives you a dedicated UA team coordinating strategy, creative, attribution, testing, and reporting across your entire acquisition stack, backed by our proprietary data & technology.

Discover

Auditing current channel and attribution setup, benchmarks, and growth constraints.

Plan

Crafting a channel specific plan, including budgeting and creative testing roadmap.

Launch

Building campaigns with best-practice configuration and creative.

Optimize

Daily monitoring, bid adjustments, budget reallocation, and creative rotation.

Measure

Unified reporting with other channels – CPA, ROAS, and incrementality signals.

Scale

Shifting budgets toward top-performing campaigns and geos. Expanding systematically.

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Global success stories

Top apps achieve measurable growth with SplitMetrics Apple Ads experts

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“We’ve been really satisfied by the outcomes of our partnership with the SplitMetrics Agency team. They were very professional and transparent throughout the process, and always made sure to keep us updated on their findings and recommendations. Thanks to their extensive expertise we were able to optimize our Apple Ads campaigns and increase the number of conversions”

Xinyi Li

App Growth Manager

+275%

purchases after launching custom product pages

+36.5%

installs in one month through non-brand Apple Ads growth

“SplitMetrics has done a great job in helping us scale Apple Ads in the US and new markets. Their deep understanding and constant campaign optimization techniques helped us achieve excellent results. Their communication skills are also fantastic.”

Ritvik Menon

Managing Director at Livintis

Frequently
asked questions

Find answers to the questions we hear most about Apple Ads optimization.

What is a fully managed Apple Ads service?

A fully managed Apple Ads service means that our team takes full ownership of your Apple Ads campaigns – from setup and strategy to daily optimization, scaling, and performance reporting. Instead of managing campaigns internally, you rely on our UA experts to handle all operational and strategic tasks required to drive efficient app growth.

Do you help with Apple Ads strategy development?

Yes. We create a customized Apple Ads strategy based on your app category, growth objectives, budget, competition and key performance indicators. Our approach focuses on building scalable campaigns aligned with your acquisition goals.

Which Apple Ads metrics do you focus on?

We optimize campaigns based on the KPIs that matter most for sustainable growth, including impressions, TTR, CPT, CPA.

Can you manage Apple Ads for apps at any stage of growth?

Yes. Our service can support apps at different growth stages, from preparing a new Apple Ads account and launching the first campaigns to optimizing existing campaigns and scaling user acquisition efforts.

What type of reporting do you provide?

We provide transparent, full-funnel reporting focused on business KPIs. Reports include campaign performance, ROAS and CPA analysis, keyword-level insights, budget efficiency, optimization actions and strategic recommendations.

Why should I choose a fully managed Apple Ads service instead of managing campaigns in-house?

Managing Apple Ads requires ongoing expertise, market analysis, keyword optimization, bid management and constant testing. With a fully managed service, you get a dedicated team of UA specialists who handle campaign operations, apply proven best practices and use advanced technology to maximize performance while saving your internal resources.