ASO Agency: App Store Optimization Services | SplitMetrics

App store optimization Fully managed

Ranking organically has never been harder, with 100,000 new apps entering the app stores every month. Win back your rankings with SplitMetrics’ ASO experts, end to end.

App store optimization
Fully managed
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
Always on, always aligned

Always on, always aligned

Weekly or bi-weekly syncs keep strategy sharp and insights flowing.

Total
transparency

Total transparency

A clear roadmap with defined timelines and full visibility into what's happening and why.

Built to move
fast

Built to move fast

Review spikes, algorithm shifts, market changes – we monitor continuously and react immediately.

Measured on
what matters

Measured on what matters

Accountable to installs, rankings and revenue, not activity.

ASO Agency: App Store Optimization Services | SplitMetrics

Full-service ASO

End-to-end ASO services from an ASO agency

Elevate your app’s organic growth with a holistic ASO service – from strategy development to data-driven execution and insightful reporting.

Market research and app page audit

Advanced ASO strategy development

Continuous optimization and innovation

Insightful KPI-based reporting

Cross-functional collaboration

ASO Agency: App Store Optimization Services | SplitMetrics

Month-to-month activites

Win back your hard-earned rankings

Secure and sustain top rankings across app stores with adaptive, ongoing ASO activities, designed to build a successful app presence.

Keyword research and optimization

Visual assets optimization

Continuous A/B/n testing

Competitor and market insights

Reputation management

ASO Agency: App Store Optimization Services | SplitMetrics

Performance-based reporting

KPI-focused app store optimization

Hit your app revenue goals with a result-driven ASO team, identify new growth opportunities and effectively scale your brand to new markets.

Result-oriented reports and ROI transparency

Daily rank and performance monitoring

Key metrics analysis and strategic insights

Regular plan-fact updates and feedback

Data-driven optimization roadmap

ASO consultants with outcomes you can measure

Goal alignment

ASO consultants with outcomes you can measure

Boost your app’s LTV, ROAS and retention rates by aligning ASO, paid UA, product, monetization and measurement strategies.

10+ years managing ASO across every major category

Dedicated ASO specialists, designers and CSMs throughout

1,000+ apps grown, from indie studios to global brands

Faster time-to-market and problem-solving

15–25% average conversion lift within six months

Top app & game publishers trust SplitMetrics

ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics

Service timeline

A proven process that builds momentum, month on month

Work with a dedicated ASO team that owns your organic growth across strategy, execution, testing and reporting – up and running in 30 days.

Research

#1

We analyze keyword performance, competitor strategies, market trends and user behavior to build a clear picture of where your opportunity sits.

Create

#2

Every insight shapes what we build – metadata, visuals and A/B test hypotheses, each tailored to user intent and designed to maximize conversion. 

Implement

#3

Optimizations go live across your app store presence, with messaging kept consistent across ASO and paid channels from day one.

Analyze

#4

Real-time analytics track keyword rankings, conversion rates and user engagement – with competitor movements watched continuously. 

Learn

#5

Performance data and A/B results are reviewed with you to surface what's working and shape what comes next.

Iterate

#6

Metadata, creatives and strategy are refined based on what we've learned together, so every cycle moves you further forward.

Global success stories

Top apps achieve measurable organic growth with our ASO experts

“SplitMetrics supports us with everything from metadata to creative testing, which has improved our visibility and efficiency. They are always on top of trends and provide actionable recommendations backed by data. I particularly appreciate their collaborative approach and how easy they make it to integrate ASO into our broader marketing efforts.”

Haia Jabbour

ASO Manager

Christoph Steinhardt
“If you are looking for a reliable ASO partner with strong strategic thinking, hands on execution, and clear communication, I would highly recommend SplitMetrics. They combine expertise with a collaborative mindset and deliver tangible results.”

Christoph Steinhardt

Head of SEO

ASO Agency: App Store Optimization Services | SplitMetrics
ASO Agency: App Store Optimization Services | SplitMetrics

Talk to our ASO consultants

Book time with the team that delivers +25% revenue growth for Fortune 100 brands on Apple Ads and beyond.

Frequently asked ASO questions

Find answers to the questions we hear most about App Store Optimization.

How do you measure ASO success?
ASO success is measured across three core metrics: keyword rankings for priority terms, organic conversion rate (store views to installs) and organic install volume. Conversion gains are typically visible within 2-4 weeks; keyword ranking improvements within 2-6 weeks. Every monthly report connects ASO activity directly to installs, revenue and cost savings.
How long does it take to see results?
Conversion improvements typically appear within 2-4 weeks of implementation. Keyword ranking gains follow within 2-6 weeks. Sustained organic growth compounds from there, which is why consistency of execution matters more than any single optimization.
What's the difference between an ASO tool and your managed service?
An ASO tool provides data. A managed service delivers results. Tools require internal expertise, bandwidth and execution to be effective. SplitMetrics' fully managed service handles strategy, creative production, testing, metadata updates, in-app events and reporting end to end. We use a full stack of ASO tools to execute on your behalf.
What's the ROI of investing in ASO?
The primary ROI indicators are lower CPI, higher organic install volume and reduced dependence on paid acquisition. SplitMetrics clients typically see 15-25% conversion uplift within six months. Because ASO improvements compound over time, return grows the longer the system runs unlike paid UA, where performance resets when spend stops.
Can ASO reduce paid acquisition costs?
Yes. Higher store conversion can improve paid traffic efficiency, reducing CPI by 10-30%. ASO research can uncover more specific keywords that marketers may also leverage in Apple Ads campaigns to expand their paid keyword strategy. The impact is most visible in Apple Ads but can benefit every paid channel driving traffic to your store page.
How do you track and respond to competitor ASO activity?
Competitor monitoring is built into SplitMetrics' process. Keyword ranking shifts, creative changes and visibility movements across your competitive set are tracked continuously – identifying gaps to close and opportunities to capture before competitors do.
Why ASO expertise instead of an SEO specialist?
ASO and SEO share principles but not execution. App stores have limited keyword space, visual assets drive conversion, algorithms shift frequently and user intent is significantly higher than in web search. Effective ASO requires specialized creative testing, store-specific strategy and continuous execution that SEO expertise alone cannot deliver.