+36.5%
installs in one month for WoT Blitz with Apple Ads, at 15% lower CPI
Products & Services
Resources
4.9
With AI, 100,000 new apps and games flood the app stores every month. Our game marketing experts help yours stand out, end to end.
Our Apple Ads experts run your game’s account end to end.
We scale player acquisition profitably across Google, Meta, TikTok, Unity Ads and more.
Improve your game’s visibility, conversion and rankings with a dedicated team.
Stand out with store and ad creatives for games, crafted by our designers.
Who we are
Meet the mobile marketing team behind 1,000+ scaled apps and games: growth experts with over 10 years of experience and $100 million in mobile UA. We’ve helped many games grow, including Wargaming’s World of Tanks Blitz and World of Warships Legends and Rockbite Games’ Deep Town.
As a full-service game marketing agency, we cover every stage of your game’s lifecycle, from soft launch to scaling: app store optimization, Apple Ads, player acquisition across 15+ paid channels, and creatives and store pages that convert. Our video game marketing services focus on what matters most: helping your game scale faster with results you can measure.
10+
years in mobile marketing
360°
support of your app
200%
revenue growth with positive ROI
1,000+
apps scaled
Game success stories
+36.5%
installs in one month for WoT Blitz with Apple Ads, at 15% lower CPI
+15%
average App Store CVR for World of Warships Legends with ASO tests
−30%
CPI for Rockbite Games’ Deep Town with fully managed ASO
+90%
more app impressions per country, at best, for World of Warships Blitz
Fully managed Apple Ads
Get more installs for your game, lower acquisition costs and hit your KPIs with our expert UA team and SplitMetrics Acquire’s advanced capabilities. For World of Tanks Blitz, installs rose 36.5% in one month while CPI fell 15%.
Get a head start
We create a KPI-oriented strategy, relevant keyword list, custom product pages, and a new account structure.
See your account scaling
We spot the opportunities to increase your market share and optimize the account for the new storefronts.
Eliminate control routine
We track performance metrics and optimize bids to ensure growth within your business KPIs and industry benchmarks.
Multichannel ad service
Multiply your game’s reach and ROAS with a cross-functional team of experts scaling your user acquisition across all major paid channels through design, A/B testing & ad campaign optimization.
Navigate with a KPI-oriented strategy
Get a custom-tailored multichannel ad strategy from our UA experts to drive conversions at the lowest CPA.
Scale within one or multiple channels
Meet your goals with an optimal channel mix, including Apple Ads, Google App Campaigns, Paid Social (Meta, TikTok) & Unity Ads.
Leverage constant creative optimization
Improve campaign performance with high-impact video & static creatives, encouraging players to tap and download your game.
Fully managed ASO
Let our ASO team grow your game’s conversions & installs and bring it to the top 5 in organic ranking. Rockbite Games’ Deep Town gained up to 49% in store visibility and cut CPI by 30% with our fully managed ASO.
Boost organic growth
Get all your app page elements, visuals & keyword metadata A/B tested and optimized for growth & scaling.
Localize for new markets
Adapt screenshots, keywords and messages to each storefront before your game launches in a new market.
Experience revenue growth
We’ll work to decrease CPI for organic and paid traffic and raise the in-app purchases’ revenue.
Creative production
Entrust our Design team with your game’s store and ad creatives – from ideation to design – and stand out in crowded game categories.
Increase reach with high-converting visuals
Optimize your campaign performance with new static & video ad assets that engage the players you want.
Optimize your game’s product page
Obtain best-practice icons, preview videos and screenshots for your game on Google Play and the App Store.
Test new hypotheses to hit your KPIs
Boost CR and ROI by optimizing your app store assets and UA performance with ongoing creative hypothesis generation & testing.
Product optimization
Enhance your user retention and unlock new monetization opportunities with step-by-step recommendations and data-driven insights, prepared by our experts.
Leverage opportunities for your app growth
Get our dedicated team to review your retention & monetization efforts and provide you with actionable recommendations for your business success.
Improve LTV & ARPU
Turn players into loyal customers with optimized onboarding and monetization strategies, maximizing your game’s revenue potential.
Boost player satisfaction
Obtain our expert analysis to identify and address player needs and pain points, leading to a better player experience and stronger ratings.
Get support
Drive your game from soft launch to scaling and grow your own expertise with a skilled & technology-driven extension of your team, providing transparent and incremental growth.
in App Store & Google Play organic downloads
decrease for in-app monetized events
increase maintaining a positive ROI
in ranking for certain groups of keywords
Top app & game publishers trust SplitMetrics
Book time with the team that delivers +25% revenue growth for Fortune 100 brands on Apple Ads and beyond.
Answers to the questions game studios ask us most.