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SplitMetrics Acquire
Automate and optimize Apple Ads campaigns at scale
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Improve ASO, drive organic installs, elevate app store performance
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The Evolution of AI for Mobile Marketing – The First Mobile Growth AI Agent
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How textPlus got +119K installs from a single screenshot change
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Automate Keyword Discovery with Keyword Expansion Strategies in SplitMetrics Acquire
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Google Play and App Store Fees: List of Costs That App Owners Pay in 2025
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Apple Ads
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Beyond Prompts: Why App Marketers Need Predictive and Prescriptive AI to Drive Growth
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Introducing Display Intelligence: Your Competitive View Into Apple Ads Display
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The Agentic Era Begins: Introducing Iris, the First AI Agent Purpose-Built for Apple Ads
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The Ultimate Guide to 40 AI Tools for App Marketing Teams in 2025
9 Jul 2025
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