CPCV (Cost Per Completed View) is a digital advertising metric that measures the cost of an advertisement per completed view. This metric is used to determine the effectiveness of video ads, especially on social media platforms like Facebook and Instagram.
How CPCV Сalculated
CPCV is calculated by dividing the total cost of an ad campaign by the number of completed views. A completed view is defined as a user watching an ad in its entirety, typically for at least 15 seconds. Unlike CPM or CPC, CPCV is only charged when the viewer has completed watching the ad.
CPCV = Cost of Ad Campaign / Completed Views
For example, if an advertiser pays $10,000 for an ad campaign that receives 50,000 completed views, the CPCV would be:
CPCV = $10,000 / 50,000 = $0.20
This means that the advertiser is paying 20 cents per completed view.
CPCV is a valuable metric for advertisers who want to measure the effectiveness of their video ad campaigns. It helps them understand how much they are spending to reach their target audience and how engaged that audience is with their ads.
How to improve CPCV?
- Improve targeting: Make sure your ads are reaching the right audience. This includes selecting the right keywords, demographics, and interests.
- Optimize your landing pages: Your landing page should be relevant to your ad and provide a clear call to action. Make sure your landing page is fast and easy to navigate.
- Use compelling ad creative: Your ad should grab the user’s attention and provide value. Use eye-catching visuals, strong headlines, and clear messaging.
- Test and refine: Continuously monitor your ad performance and make adjustments as needed. Test different targeting options, ad creative, and landing pages to see what works best for your audience.