The Google Play Short Description is a brief summary of an Android app that appears below the app’s screenshots in the Google Play Store search results and category pages. It is one of the first pieces of information potential users see about an app, and is designed to quickly convey the app’s purpose and benefits.
Importance of a Good Short Description
The Google Play Short Description plays a critical role in an app’s success, as it is one of the first things users see when they search for an app. A well-crafted short description can attract users’ attention, pique their interest, and encourage them to download the app.
Google Play recommends keeping the short description under 80 characters, so it’s important to use concise language that accurately describes the app’s main features and benefits. The description should be easy to read and free of grammatical errors or typos. Google Play Store has a comprehensive set of suggestions and instructions for creating a description. These include refraining from using capital letters, emojis, excessive punctuation, calls-to-action, awards, pricing and promotional data, statistics that suggest the store’s success, or user reviews.
We at SplitMetrics also recommend carrying out an A/B test to check out whether your short description is valuable for users.
The short description is also an important factor in the app’s search ranking on the Google Play Store. A well-written short description that includes relevant keywords can improve the app’s visibility and attract more potential users.
How to Update Google Play Short Description
Developers can update the short description of their app on the Google Play Console. To do so, they can navigate to the “Store presence” section of the console and select “Main store listing.” From there, they can edit the short description and save their changes.
Overall, the Google Play Short Description is a crucial component of an app’s listing on the Google Play Store. By crafting a concise and compelling description that accurately conveys the app’s purpose and benefits, developers can catch the attention of more users and improve their app’s visibility and search ranking.
- Google Play Console Help Center
- Android Developers Guide: Best practices for launching and updating an app in Google Play