Monthly Active Users (MAU) is a metric used to measure the number of unique users who engage with a particular product or service within a given month. It is a key performance indicator (KPI) used by businesses and developers to track the success of their products and services.
Monthly Active Users are the number of unique users who access a product or service within a month. For example, if a social media platform has 100 million Monthly Active Users, it means that 100 million unique individuals have used the platform in the last month. This metric is important because it shows how many people are actively using a product or service, which can be a good indicator of its popularity and success.
Monthly Active Users are calculated by counting the number of unique users who engage with a product or service within a month. This includes users who log in, post content, or interact with other users. Each user is counted only once, even if they access the product or service multiple times within the month.
MAU = (Total Active Users in a Month / Total Number of Users) x 100
For instance, let’s say that a mobile application has 500,000 registered users, and during the month of January, 100,000 of them logged in at least once. To calculate the MAU for January, we can use the formula:
MAU = (100,000 / 500,000) x 100 = 20%
This means that 20% of the app’s total user base was active during the month of January.
Monthly Active Users is an important metrics, because it provides insight into the popularity and success of a product or service. This metrics is often used to track growth and engagement over time. By monitoring changes in MAU, businesses and developers can make informed decisions about product development, marketing strategies, and user retention.
For example, if a social media platform notices a decrease in Monthly Active Users over time, they may investigate the cause of the decline and implement changes to improve the user experience and increase engagement.