App visibility is the likelihood of your app being shown to potential users that browse an app store. Being featured by store editors and taking the highest positions within Top Charts and Category Rankings are the most desirable visibility boosters.
Entering this store hall of fame is possible if you have a quality app and spare time for the proper optimization of its listing. Track app visibility and adapt your marketing strategy accordingly.
App store optimization (ASO) done right is the basis of healthy app visibility. Being the app store analog of SEO, it’s one of the most powerful tools to make the most of both organic traffic and paid marketing campaigns. It will help your app not get lost in the tons of content available in the stores. Here are a few tips that can help you enhance the visibility of your app.
1. First impression matters. In the context of major app stores, the first product page elements your potential customers encounter are app icons, titles, and screenshots. Experiment and A/B test with SplitMetrics to find out formulas with the best performance.
2. You need to update your mobile app regularly. Abandoned apps that don’t keep up with the ever-evolving world of modern technology are very unlikely to be noticed by editorial teams and users.
3. Smart keyword management is a must. Coming up with relevant and well-performing keywords and finding the proper placement for them might be as important as designing captivating visuals for your app store listing.
4. Mull over which app category to choose. To make the right choice, think over the primary purpose and use case of your app. Consider what categories offer to install apps with similar features and are less competitive.
5. Invest in quality app previews only after thorough A/B testing using SplitMetrics as there are cases when video deteriorates conversion rates. That said, a video worth a hundred words and can deliver your app’s essence in the most effective and entertaining manner.
Finally, don’t forget that optimization is a never-ending process and only hard diligent work will allow you to enjoy downloads increase and high search ranking.