News — 14 Jan 2025
SplitMetrics Welcomes Eoin Hallahan as New Chief Revenue Officer
Anastasiya Starovoytova
Anastasiya Starovoytova 
New year, new heights! We begin 2025 with key additions to our leadership team as Eoin Hallahan joins SplitMetrics as Chief Revenue Officer.
Eoin Hallahan brings a wealth of experience to SplitMetrics. Over his 16-year career, he has held senior leadership roles across adtech, martech, and high-growth B2B startups. His resume includes:
Eoin Hallahan is known for turning startups into $100M+ success stories, shaping go-to-market strategies, and mastering customer acquisition and retention. His leadership and strategic expertise will be key in driving SplitMetrics’ growth forward.
I’m joining SplitMetrics as Chief Revenue Officer to drive business growth and help the team to deliver best-in-class solutions and world class service to our customers and technology partners. Guided by our innovative vision and cutting-edge technology, we’ll continue to build high-performing teams and accelerate our market leadership.
Eoin Hallahan’s appointment follows another strategic addition to the SplitMetrics team — Dan de Vries as Product Director. Dan brings over a decade of experience scaling startups and expertise in product management. Previously, he served nearly five years as Director of Product and Tech at data.ai, where he drove growth and innovation.
We are excited to have Eoin on our team as our new CRO. His extensive experience in adtech and martech coupled with his proven track record of scaling high-growth businesses makes him a perfect fit for us. Eoin will be an instrumental member of our senior leadership that takes SplitMetrics to the next level of growth and helps us achieve our long-term goals.
We are also excited to have Dan de Vries on our team as our new Product Director, who is already making a big impact within our team. Dan’s proven track record in product management will be invaluable to SplitMetrics as we continue to innovate with our products and services for app marketers and developers.
These leadership changes are just the beginning of an exciting new chapter for SplitMetrics. In the year ahead, we plan to:
We can’t wait to share more updates as the year unfolds. Stay tuned!
