Iris, the AI Agent for Apple Ads optimization is now available in SplitMetrics Acquire.
News — 27 Apr 2026
SplitMetrics Named a Certified Moloco Partner for Programmatic User Acquisition
Anastasiya Starovoytova
Anastasiya Starovoytova 
SplitMetrics is now a certified Moloco Partner. Under this partnership, SplitMetrics’ Expert Services team plans, runs, and optimizes user acquisition campaigns on Moloco’s AI-powered performance platform—helping app teams reach high-value users across the Independent App Ecosystem and drive measurable growth beyond Google and Meta.
User acquisition inside Google and Meta is getting more expensive, and user attention has already shifted beyond these platforms. App users spend the majority of their in-app time outside the walled gardens—in gaming apps, news apps, streaming, utilities, and thousands of independent apps across the Independent App Ecosystem can reach.
Closing that gap requires two things most app teams don’t have in one place: access to brand-safe, certified inventory across the Independent App Ecosystem—served exclusively in Google and Apple-approved apps, with TAG and IAB Gold certifications—and the operational expertise to build, optimize, and scale campaigns on it consistently. That’s what this partnership is designed to provide.
Moloco is an AI-powered performance platform that helps app marketers scale through the Independent App Ecosystem. By leveraging first-party data and real-time AI, Moloco optimizes bidding and targeting to reach high-value users, with 90% of spend driven by ROAS and CPA goals in Q1 of 2026. Unlike platforms using static segments, Moloco’s machine learning uses live signals to find incremental growth beyond the walled gardens.
SplitMetrics is a mobile marketing company combining data, technology, and expert services to deliver profitable mobile growth at scale. Powered by a dedicated AI R&D center focused on solving complex marketing problems, SplitMetrics unites multichannel advertising, app store optimization and creative production for 800+ clients worldwide.
The Moloco Agency Partner program is a designation Moloco extends to a selected group of companies that meet Moloco’s standards for expertise and performance. Certified Partners get deeper platform training, advanced performance insights, and closer operational collaboration with Moloco’s team. For app advertisers, it means working with a team of people that Moloco has specifically vetted to run campaigns on its platform.
Within this partnership, Moloco provides access to programmatic ad inventory across mobile apps. SplitMetrics builds, runs, and continuously optimises the campaigns that acquire users from it. Clients get programmatic scale without having to build and staff a dedicated programmatic team internally.
The Certified Partner relationship also gives SplitMetrics deeper visibility into campaign mechanics and closer collaboration with Moloco’s team, which compounds over time: shared frameworks shorten validation cycles, and insights from live campaigns feed back into platform-level optimization.
As a mobile marketing company, our priority is identifying the channels that actually help clients scale profitably. After working closely with Moloco and seeing them consistently deliver—particularly driving D30 ROAS lift on fintech apps—formalizing this partnership was a natural next step. Becoming an official Certified Partner underlines the strength of that collaboration, and I look forward to leveraging Moloco’s technology to help more clients break out of saturated channels and reach new levels of performance.
SplitMetrics brings exactly the kind of operational expertise and client focus that makes a Moloco partnership work. Their ability to plan, execute, and optimize campaigns on our platform—and translate that into measurable results—is what the Agency Partner program is designed to recognize. We’re excited to deepen this collaboration and help more app teams tap into the growth potential of the Independent App Ecosystem.
For app teams evaluating programmatic as a growth channel, working with SplitMetrics on Moloco delivers:
This partnership is most relevant for:
Verticals most suitable on the SplitMetrics + Moloco stack include fintech, e-commerce, and utility apps.
To discuss running user acquisition on Moloco through SplitMetrics, talk to our experts here. New engagements typically start with a scoping call, account audit, and a structured test plan.
