It is well-known that the top position of the App Store search is the sweetest spot for any app. The latest report proves it once again. According to Apple, 65% of downloads come from the Store search directly. This trend makes Apple Search Ads as relevant as possible. On top of that, Search Ads’ can boast really impressive average conversion rate of 50%.
To facilitate and empower your Apple Search Ads experience, the SearchAdsHQ team is happy to introduce our brand new feature – automated cost per action bidding. Ever wondered how to optimize your spend without any extra effort from your side? This smart auto-bidding feature is the answer!