Smarter Growth Through Automation

Join leading app marketers from AutoScout24 and SplitMetrics for a practical look at how AI-powered optimization, smart bidding, and incrementality testing help growth teams scale performance while spending less time managing campaigns.

In this webinar, app marketing experts will show how AI-powered automation saved AutoScout24 over 30% of Apple Ads management time.

What You’ll Learn

In this session, AutoScout24 will share how they transformed their Apple Ads workflow by replacing manual optimization and rigid automation rules with AI-powered campaign management.

You’ll learn:

• How AutoScout24 replaced rule-based automation with AI-powered campaign management
• How to structure smart bidding across brand, competitor, search match, and exact match campaigns
• Practical approaches to incrementality testing and brand defense optimization
• How paid acquisition and ASO teams collaborate for better results
• What helped AutoScout24 reduce Apple Ads management effort by over 30%

What You’ll Take Back to Your Team

Reduce Operational Overhead

Discover how AutoScout24 replaced manual campaign management and rule-based automation with AI-powered optimization—freeing up time for strategy and growth.

Scale Performance Without Adding Complexity

Learn how distinct smart bidding strategies across brand, competitor, search match, and exact match campaigns helped maintain efficiency while scaling volume.

Connect Paid and Organic Growth

See how Apple Ads automation, CPP Scheduler, and incrementality testing work together to drive more efficient growth.

Focus on What Actually Matters

When AI handles repetitive optimization, growth teams can spend less time adjusting bids and more time making strategic decisions.

Speakers

• Germain Elokan — App Marketing Expert at AutoScout24
  10+ years in performance marketing with deep expertise in app growth, acquisition efficiency, and Apple Ads optimization at scale.
• Ben Collins Jones — Lead Global Customer Solutions Manager at SplitMetrics
  8+ years leading mobile brands to scale Apple Ads performance through automation, smart bidding, and campaign optimization